Are you ready for DMEXCO 2024? In the latest episode of our podcast, Verena Gründel gives you the ultimate guide to getting the most out of this year’s event.
Thomas Mosch, DMEXCO’s Director Conference, explains why the theme of “Prompting the Future” through AI will dominate the stage and what you can expect from the CMO Summit as well as the other stages and summits.
"We’ve decided very early in the year that AI will be the super dominant topic. So, we coined our motto with 'Prompting the Future'. How does AI and other recent technologies, most of them related to AI, change the way we do marketing, the way we all work? This will be the key topic of this year's DMEXCO."
BVDW President Dirk Freytag offers you exciting insights into the Immersive Experience Area and the Creativity Summit:
"We believe one of the centerpieces of DMEXCO is creativity. So, on the second day, we have a Creativity Summit where we give creativity a stage for another six hours. We bring together agencies, brands, CMOs, platforms, and show how creativity works in AI-driven ecosystems and digital marketing."
As networking is so important at DMEXCO, LinkedIn expert Céline Flores Willers will give you valuable tips on how to strengthen your personal brand and prepare for meaningful interactions during the event:
"Networking is about preparation. Book and schedule appointments prior to the event. And what I actually do is, in every call with clients, potential clients, partners, I say to them: 'Hey, I'm going to DMEXCO in September. Are you there? How about we meet up?'"
Listen in now and get ready to help shape the digital future at DMEXCO 2024!
Are you looking for even more valuable insights? Then you should definitely come to DMEXCO in Cologne on September 18 and 19. Grab your ticket now and look forward to numerous exciting contacts and an impressive conference program with real added value for you and your company.
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