Cannes Lions is the International Festival of Creativity. We believe in the power of creativity: for business, for change and for good. The link between creativity and business results is consistently backed up by research and proved time and again by the world’s biggest brands.McDonald’s told us “creatively awarded work gives a 54% higher ROI than non-creatively awarded work”. And Nielsen Catalina Solutions revealed “creative quality contributes as much to a brand’s in-market success as all other factors combined”.
17.06.2019 - 21.06.2019