A lot has happened in the world of advertising technology since 2006. One company has consistently remained at the forefront of developments since its inception in that same year – Quantcast. In the DMEXCO podcast, host Verena Gründel speaks with Konrad Feldman, co-founder and CEO of Quantcast, about developments in the sector. In particular, they look at the role of machine learning and AI – and how Quantcast has already been using these technologies since its early years.
Shrinking advertising budgets
Konrad Feldman reports that advertising budgets are being cut in many areas, resulting in a concentration on a few platforms at the expense of the open internet. This, among other things, is the focus of Konrad Feldman’s mission at Quantcast:
“Our job is to make advertising more relevant and more useful for consumers. And when we can do that, that advertising becomes more valuable to them and more valuable to the advertisers and publishers that help keep the open internet as vibrant and diverse as it is today.”
Quantcast CEO Konrad Feldman provides a comprehensive overview of the industry
In the DMEXCO podcast, host Verena Gründel and Konrad Feldman explore a whole range of topics relating to digital advertising. Bringing his decades of experience to bear, the Quantcast CEO talks about the following and more:
- developments in advertising technology
- the role of AI in (further) developing advertising strategies
- Quantcast’s mission to improve consumer relevance
- the transition from traditional measurement to machine learning for audience targeting
- the benefits of investing in the open internet through AI solutions
- the challenges associated with the end of third-party cookies
- his personal views and influences, such as the book that has most shaped his thinking
We’ve got you curious, right? Then put on your headphones, click play, and listen to the latest episode of the DMEXCO podcast.
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