With the industry facing major challenges as a result of increasing data protection requirements and evolving technologies, fundamental changes are unfolding that will affect the future of digital advertising. Advertisers and brands are working hard to find solutions that protect user privacy while still offering effective advertising formats. In this episode of the DMEXCO podcast hosted by Verena Gründel, Geoffroy Martin, CEO of leading adtech company Ogury, shares fascinating insights on this topic and reveals how Ogury has come to play a pioneering role in the field.
Ogury – a pioneer in user-friendly AND privacy-compliant advertising
One of the challenges associated with digital advertising is now tougher than ever before: reaching target groups effectively without violating their privacy. Geoffroy Martin stresses the importance of treating customers with respect when it comes to brand communications. As CEO of Ogury, Martin favors the use of innovative technologies and data-driven solutions to ensure that advertising is both relevant and compliant with data protection regulations. One of the key tools is the use of zero-party data: information about users that’s collected with their consent but doesn’t identify them as individuals. By using this approach, Ogury is able to display targeted advertising while simultaneously meeting increasingly strict data protection requirements, positioning the company as a leading player in the future of digital advertising.
“I predict that within two or three years, everybody will be talking about zero-party data.”
Ogury: Insights into the future of digital advertising
Geoffroy Martin joins Verena Gründel on the DMEXCO podcast to talk about his career, his experience in the world of digital advertising and the key developments in the industry. Plus:
- The difference between contextual and personalized advertising
- The role of zero-party data in targeted campaigns
- The importance of user privacy in the advertising industry
- Ogury’s unique approach in a privacy-led, cookie-free environment
- The challenge of measuring advertising impact using new KPIs
Sounds exciting, right? Then it’s time to put on your headphones and play the latest episode of the DMEXCO podcast!
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