Customer journeys are no longer linear. They move across social feeds, search, physical stores, and AI-powered conversations. Deann explains why retail everywhere has become reality and why unified commerce is no longer optional, but essential. Customers expect brands to recognize them everywhere and deliver a consistent, frictionless experience.
Agentic Commerce: When AI Doesn’t Just Advise—but Buys
At the heart of the episode is agentic commerce: AI agents that don’t just recommend products, but autonomously complete purchases. Deann explains the difference between generative and agentic AI, shares concrete performance data from the Shopify ecosystem, and offers insights into the Universal Commerce Protocol—a new infrastructure developed by Shopify in collaboration with Google to enable commerce directly within AI environments.
With tangible examples, strong numbers, and clear recommendations, this episode shows how AI is turning intent into revenue—and what retailers need to do now to stay relevant in the future of commerce.
Listen now to understand how agentic AI is changing commerce.
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