Brand management in a global environment is complex – and cultural diversity plays a crucial role. In the latest episode of the DMEXCO Podcast, Hilal Eksel Merter, Marketing & Commercial Executive at BSH Hausgeräte – known for renowned brands such as Bosch and Siemens – talks to host Verena Gründel about the challenges and opportunities in brand management. Hilal shares her experiences from her career between Turkey and Germany and explains why networking is the driver of innovation and success.
“You cannot build a brand based on your past or on what’s happening today. You have to be doing this, looking at a bit of projecting. I mean, it’s a bet, but it’s a very good bet. If you do it with the right tools and with the right research companies.”
You can also expect these topics in this episode:
- How brands are positioning themselves strongly in a changing market environment
- The impact of cultural diversity on brand communication
- The importance of authenticity and the clear definition of brand values
- Artificial intelligence and brand management: opportunities and challenges
- The role of BSH products for a better life at home
Hilal Eksel Merter emphasizes the importance of clearly defining brand values – and also defining what a brand does not stand for. Only through this clarity can brands be successful in a complex market environment.
Listen in now and benefit from the insights!
Learn how to refine your brand strategy and harness the power of networks for sustainable success.
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