DAvide Colla: International class made in Italy
“What we at 150UP love to do is to connect arts and technology.”
DAvide Colla is one of the biggest names in the digital design world. With his award-winning digital branding agency 150UP, based in Milan, he has created projects for renowned brands such as Armani, Ferrari, Prada, and Amazon. In this episode of the DMEXCO Podcast, he sits down with host Verena GrĂĽndel to reflect on his journey in the industry and share his insights on the latest developments around AI in design.
Tune in to discover:
- How luxury brands are safeguarding their identity and unique selling points in the age of AI-generated content and branding
- How he founded his successful agency 150UP almost by accident
- How his love-hate relationship with AI has shaped—and continues to influence—his work
- How DAvide Colla turned the unique spelling of his name into a personal brand
From Freelancer to Agency Founder and Mentor
In the DMEXCO Podcast, DAvide Colla reveals how, during his time as a freelancer, he landed so many projects that he more or less stumbled into founding his own studio and agency. Today, with 150UP, he has won numerous awards and attracted a roster of prestigious clients. Along the way, he’s learned a lot. When asked for his favorite quote about working in design, DAvide answers pragmatically: “Done is better than perfect. ”
These days, he shares his experience through courses aimed at aspiring young designers—and in this episode of the DMEXCO Podcast, he shares it refreshingly openly with host Verena Gründel. So, tune in now for inspiring insights from top designer DAvide Colla!
And don’t forget: DMEXCO returns to Cologne on September 17–18, 2025. Stay in the loop with the DMEXCO Digital Digest for the latest in digital marketing—straight to your inbox.
