In the meantime, influencer marketing has become an indispensable part of the communication toolbox.
High time to continue the exciting discussion. In addition to the hype, there are also retentions about the contribution this discipline can make in the marketing mix.
We want to find out:
How professionalized is Influencer Marketing?
What about standards, rules, success criteria?
Is my brand doing influencer marketing good or not?
Especially in the context of the rate of dissuasions, advertising labeling or advertising to children: Where are the legal possibilities and limits?
Experts from the Bundesverband Digitale Wirtschaft (BVDW) e.V., representatives of the digital industry and of course influencers themselves have the floor again.