The DMEXCO TV Studio welcomes top-class speakers and guests from the world of tech and marketing. In exciting rounds of questions and interviews on marketing, media and innovation topics, this is where entertainment meets expert knowledge relevant to the industry. We wish you much inspiration, valuable impetus and excellent entertainment!
Nils Seebach, Managing Partner Etribes
Nils Seebach, born in 1982, is an expert in business analysis, founder and new thinker of digital business models. Since 2011, he has founded, financed and initiated more than a dozen companies in the commerce and technology segments. These include the consulting firm Etribes, which he has been managing director of since 2013. From the agency group around Etribes, the core team of the start-up Collins emerged, today known as the successful “unicorn” of the Otto Group under the name About You. In addition, Seebach founded the software company Spryker Systems together with Alexander Graf in 2014. Factor-A, the Amazon marketing agency, of which Seebach is also a co-founder, was sold to the Dutch agency Dept in 2018. In the Wald und Wiese Holding he bundles the joint investments with Tarek Müller and Alexander Graf as Managing Director.
Yara Molthan, Engagement Lead, Etribes
Yara Molthan, Engagement Lead at Etribes, was most recently responsible for expanding the Amazon business and relaunching the shop for JULIE & GRACE, one of Europe’s largest online jewelry retailers. Previously, she spent three years in Shanghai where she was instrumental in setting up two e-commerce start-ups: First as Product & Business Development Manager for a German company in the Home & Living sector and then as Marketing Manager for a local online supermarket. In these roles she was able to prove her digital competence and gain extensive experience in organizational development. Between 2008 and 2012, she was also able to develop her project management expertise and extensive knowledge of the FMCG industry in various roles at Coca-Cola Erfrischungsgetränke AG.
Her core competencies include the consulting focus on Amazon, the conception and implementation of comprehensive projects, the acquisition and connection of new distribution channels at home and abroad and their operational management.