Posts under the track:
TECHNOLOGY
05.11.2019
The end of the cookie world as we know it
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
28.10.2019
Automation technology: how companies can harmonize marketing and sales
The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.
27.09.2019
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
16.09.2019
Changes coming with Strong Customer Authentication
Two-factor authentication and SCA will mean some adjustments in e-commerce.
03.09.2019
Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
14.06.2019
When text automation really pays off in e-commerce
They quickly compose high-quality texts in multiple languages: text robots make life easier for online shop operators, especially when it comes to creating content.
15.05.2019
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
28.02.2019
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important
26.02.2019
Five trends in the mobile communications market
There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.