Posts under the Topic:
Strategy
18.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
19.12.2018
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
11.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
04.12.2018
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
10.06.2018
Welcome to the New DMEXCO World!
There are great expectations of the leading event of the digital industry. This is all the more true for 2018.