Posts under the Topic:

Smart products

Media
Media
27.12.2019
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
Marketing
Marketing
16.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
Future
Future
27.03.2019
Google Assistant in the fast lane
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
Media
Media
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Media
Media
17.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
Media
Media
19.07.2018
Alexa, what is the future of voice assistants?
All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.