Smart products

Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.

The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.

Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.

You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.

Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete

Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.

All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.