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What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.