Posts under the Topic:

Smart Products

Smart farming: the future of agriculture
Although modern technologies have been used in agriculture for some time now, the IoT, GPS, big data, drones, and robotics are now taking the cultivation of fruit and vegetables to a completely new level. Read on to find out the potential of smart farming!
Responsive cities – what comes after smart cities?
How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
Emotion AI – the artificial emotional intelligence
Robots with emotions can master complex tasks better. Researchers are convinced of this. But how do machines learn to read emotions, and what opportunities does emotion AI open up in the business world?
Media
Media
27.12.2019
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
Marketing
Marketing
16.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
Future
Future
27.03.2019
Google Assistant in the fast lane with new features
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
Media
Media
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Technology
Technology
15.02.2019
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Media
Media
17.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
Technology
Technology
15.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.