Posts under the Topic:
Programmatic advertising
Business models for publishers
Katja Nettesheim talks with Rajeev Goel about programmatic and blockchain as a business model.
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
Radio stations are perfect for programmatic advertising
Lukas Fassbender, General Manager DACH at TheTradeDesk, talks with host Alex Wunschel. (German only)
How companies benefit from programmatic
Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.