Posts under the Topic:

Media trading / buying

02.10.2019
Marius Rausch on the Future of Addressable TV and the Transparency and Consent Framework
Xandrs VP Central Europe Marius Rausch on the consequences of digital transformation on TV.
Media
Media
14.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
Media
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
Media
Media
01.03.2019
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
Media
Media
28.02.2019
Benefits promote usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
Resources
Resources
25.02.2019
3 Trends in Mobile Advertising
Mobile advertising continues to be one of the hopes of the advertising industry and will define new trends in 2019.
Media
Media
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Media
Media
19.02.2019
Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer
DMEXCO talks with responsible editors of our media- and market partners all over the world
Media
Media
12.02.2019
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world