Posts under the Topic:
Digital creativity
16.01.2020
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
14.01.2020
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
03.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
17.10.2019
Cameron-James Wilson on Shudu and the digital model trend
The creator of the first virtual supermodel speaks about beauty in the digital world.
08.08.2019
Mirko Kaminski on China, innovation cultures and the relevance of global technology events
The agency founder, video reporter and event maker talks with host Dominik Matyka. (German only)
13.05.2019
How to easily design social graphics
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
10.04.2019
What content marketers can learn from design thinking
We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.
22.03.2019
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
27.02.2019
Mobile first, creation first
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
21.01.2019
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.