Digital Creativity

Digital creativity can be found in every area of our lives

Digital creativity is in demand everywhere, from online communication and marketing to retail and even education. As habits, expectations, and requirements change, outdated structures and processes need to be transformed as well.

Digital creativity in crisis management

The coronavirus crisis has highlighted a certain degree of digital creativity and demonstrated the huge potential benefits of implementing new technologies, such as:

• Apps: The widespread use of smart phones and the development of solution-oriented apps have resulted in countless ways of making daily life easier. The German “Corona-Warn” contact tracing app, for example, not only provides comprehensive information about the coronavirus, but also allows potential contacts with people who have tested positive to be traced.
• Networking and clouds: When it comes to business and education, working from home and remote learning have created a need for creative digital solutions. One example of this is the way in which the German government has supported schools by providing learning platforms that can be used by both teachers and students.

As networking progresses, this has created many opportunities to harness digital creativity to cope with spontaneous social changes and make everyday life easier.

Digital creativity in sports

Sports and new technologies have gone hand-in-hand for some time now, from using virtual reality to market sports products to live streaming sports events on digital platforms. Esports are also becoming increasingly popular. Packed auditoriums, matches that last for hours, and seven-figure salaries demonstrate that society has embraced gaming as a sport.

Offline sports use digital analytical solutions to optimize athletic performance. The Canadian sports data and analytics company Stathletes, for example, has developed customized software tools that analyze the performance of ice hockey teams and record detailed data. Tracking athletic performances gives professional teams accurate insight into how they are doing, so that they can use the data to perfect their strategy, for instance.

Digital creativity in agriculture

More and more consumers are scrutinizing their own consumption behavior, and are taking factors such as sustainability and transparency about both producers and supply chains into consideration when deciding what to buy. Swiss agritech startup farmer connect® uses blockchain technology to enable a sustainable, inclusive, and efficient food supply chain from farmers to consumers. The aim is to combine the transparent networking of individual supply strands with secure, private data storage to promote fair and sustainable agriculture.

Digital creativity in digital commerce

The vast majority of customers who shop online do so on mobile devices. If online store owners want to stop the shopping experience from being plagued by technical problems or poor images, they need to optimize their online presence across all devices. One solution here is what are referred to as progressive web apps. This hybrid of a website and app offers a crucial advantage for businesses and customers, because the technology works independently of the device and even operates in offline mode.