Posts under the Topic:
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
Mirko Kaminski on China, innovation cultures and the relevance of global technology events
The agency founder, video reporter and event maker talks with host Dominik Matyka. (German only)
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.