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The all-encompassing digital transformation means that companies are facing more and more challenges related to digital creativity. From marketing and products to customer service, creative digital solutions are constantly being sought to optim...
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
Digital commerce trends of 2021: these changes are emerging
While 2020 hit in-store retail hard, e-commerce saw a massive boost as a result of the coronavirus pandemic. Here, we take a look at the key digital commerce trends that should be on marketers’ radars now.
Pinterest Story Pins: a feature you should know as a marketer
Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.
TikTok advertising: Overblown hype or marketing must-have?
Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.
Spotlight on farmer connect®: data for transparent and fair supply chains
Michael Chrisment is the CEO of the Swiss startup farmer connect®. Using IBM’s blockchain technology, the agritech company ensures greater sustainability and transparency in the food industry’s production and supply chains.
Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.