Posts under the Topic:
Brands
23.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
11.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
08.09.2018
Four theses: What the future holds for marketing
From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.
09.08.2018
From sound logo to sound branding
What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.