What is the dmexco and Procter & Gamble Start-up Hatch?

The new pitch format of dmexco brought together the leading and most innovative Start-ups for a live presentation on the dmexco stages.
Exclusive presenting partner: Procter & Gamble.
The participants competed for a prize money of €20,000 in four semi-final pitches at the dmexco Start-up Village and the grand finale at the dmexco Debate Hall. The prize money were provided by our sponsoring partner Procter & Gamble. Besides the main prize, the participants got the chance of an exclusive coaching on a partner level with Lakestar and Project A.

The winner 2017: Opinary Deutschland

Program 2017

First dmexco day, September 13, 2017

20 selected Start-ups presented in front of distinguished investor panels, accelerators, incubators, influential media, and global brand partners. Each presentation were hold on the dmexco Start-up Village stages in a maximum of four different pitches, followed by a Q&A session with the jury and audience. The winners of each of the four pitches made it to the grand finale on September 14.

Second dmexco day, September 14, 2017

The big “Shark-Tank-like” finale took place in the Debate Hall. The four best Start-ups of September 13 took their chance to convince the jury in a final six minute pitch followed by a another Q&A session. The winner “Opinary Deutschland” won a prize money of €20,000 as well as further benefits provided by our presenting partner Procter & Gamble and the jury members!

The Jury of the big finale on the second day

Sophie Blum, Procter&Gamble
Dr. Florian Heinemann, Project A
Christoph Schuh, Lakestar
Terence Kawaja, Luma Partners
Bessie Lee, Withinlink

The winner 2017:

Opinary Deutschland