Melanie Cook leads the Singapore Campus of Hyper Island. Before she has worked across a variety of agencies both in the UK and across Asia. She has over twenty years of industry experience and has worked with multinational clients including P&G, Unilever, GSK, Lenovo, Toyota, Visa. Melanie´s passion is to turn technology into strategies that will improve people’s lives. Her message: Fear not AI, Quantum Computing, Additive Manufacturing, Blockchain or the next technology behemoth. Melanie´s sweet spot is figuring out how these leaps can improve productivity, tailor experience and scale the human touch. She is a much sought-after speaker and a life-long learner.