Back
Technology

Kevin Cochrane

CMO at SAP Customer Experience

Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over 20 years’ experience in the digital experience and digital marketing space to the job. He started his career as co-founder of Interwoven, where in partnership with leading eCommerce vendors he created the Web Content Management (WCM) market and helped CIOs around the globe move their business to the Web and drive online revenue. An early pioneer in the open source and open standards movement as VP Product Marketing for Enterprise Content Management (ECM) leader Alfresco and later Day Software, Kevin is known as an executive who sees market opportunities and executes quickly on his vision.

As CMO of Day Software, Kevin led its worldwide expansion targeting CMOs. After selling Day Software to Adobe Systems, Kevin was responsible for unifying Adobe’s enterprise business with the launch of the Adobe Marketing Cloud. Since Adobe, Kevin has been focused his vision for the creation of the Digital Experience Platform (DXP) market and the unification of CRM and the martech stack for CIOs and CMOs to drive new customer experience initiatives. As a long-time champion of SAP and SAP Hybris, Kevin is now committed to making SAP the undisputed leader in the CRM and customer experience space.

As an avid runner and native Bay Area resident, Kevin is currently training for his next marathon. He holds a degree in International Relations from Stanford University.

Further Sessions
Technology
Debate Stage
Phuong Nguyen (eBay), Kevin Cochrane (SAP Customer Experience), Philip Missler (Amazon)
Age of the Costumer
Read More
DS
Related Sessions
Technology
Debate Stage
Kevin Cochrane (SAP Customer Experience)
Customer Experience Revolution
Read More
DS
Technology
Debate Stage
Phuong Nguyen (eBay), Kevin Cochrane (SAP Customer Experience), Philip Missler (Amazon)
Age of the Costumer
Read More
DS
Technology
Speakers’ Forum
Urs Gubser (SIX Payment Services AG)
How Internet of things will change commerce and how merchants of all sizes can profit
Read More
SF
Technology
Seminar 1
Peter Dräger (GREY Shopper), Jens Krüger (Kantar Deutschland GmbH), Kathrin Kauk (Telefónica Germany NEXT GmbH), Mario Klütsch (Barilla Deutschland GmbH), Tobias Zeit (DocMorris – Die Apotheke)
Sales Activation: Wer langweilig ist hat ausgedient!
Read More
S
Technology
Debate Stage
Andrea Ward (Magento)
Driving Growth Through Experience Driven Commerce
Read More
DS
Technology
Speakers’ Forum
Jens-Michael Blümel (TWT Digital Group GmbH)
Omnichannel war gestern. Ist Unified Commerce das nächste große Ding?
Read More
SF