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Jocelyn Lee

Head of Media Strategy and Ad Technology at Deloitte Digital/Heat

Jocelyn Lee is the Head of Media Strategy and Ad Technology at Heat, a creative agency powered by Deloitte Digital, a digital consultancy.
She’s tasked with creating and developing ad tech solutions and leading media strategy for the world’s largest brands in her role.
Jocelyn is an experienced media professional skilled in digital strategy, integrated marketing, IoT and global tech across B2B and B2C.
She’s passionate about leveraging technology to create newsworthy, relevant and effective marketing programs for compatible marketers to achieve measurable business goals.
Prior to her role at Deloitte Digital/Heat, Jocelyn was SVP, Media at DigitasLBi and charged with leading all San Francisco media clients, including Taco Bell, Lyft and Pandora Music.

Related Sessions
Marketing
Seminar 1
Manfred Klaus (Plan.Net Gruppe für digitale Kommunikation GmbH & Co.KG), Sascha Jansen (Omnicom Media Group Germany GmbH), Ulrich Kramer (Pilot Hamburg), René Lamsfuß (Publicis Media GmbH), Timucin Güzey (Mindshare GmbH)
Große Trends im Online Media – FOMA Trendmonitor
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Marketing
Debate Stage
Tim Ringel (Reprise Digital), Jocelyn Lee (Deloitte Digital/Heat), Ben Wood (Facebook), Angela Solk (Spotify)
Breaking the Traditional Agency Silos: Changing the Work in the Digital Economy
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Congress Stage
Alicia Hatch (Deloitte Digital), Blake Cahill (Royal Phillips)
Brave the seismic shift – The future of creative digital consultancy
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Seminar 1
Anke Herbener (Digital Changers GmbH), Thomas Heinz (Kolle Rebbe GmbH), Alina Hückelkamp (of Unicorns&Lions GmbH), Sebastian Küpers (Publicis Emil GmbH), Constance Stein (Otto Group), Marco Zingler (Denkwerk GmbH)
Sind Daten der Tod von Kreativität? Eine Diskussion zur immer stärker werdenden Relevanz von Technologie und Daten im Hoheitsgebiet kreativer Kommunikation
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