Three years ago VR and AR were considered "the next big thing" at tech and entertainment events. Innovators and early adopters indulged in immersive experiences; since then new devices and all kind of content was brought to market. Time to do a Reality Check now! The future will bring more content, better to use devices and cheaper prices. But where does the industry stand now? Which business models are profitable? Which cases drive sales? What are the main reasons to use immersive content? And, of course, what role does XR play in marketing? Listen to international companies sharing their business models, insights, real life case studies, strategies and views on the future.
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