From East to West consumers have gravitated towards video content, and whether it's films, television, short clips or advertising, this format has continued to grow exponentially over the past few years. What works in China will almost certainly not have the same impact in Europe or North America. In this presentation, Taptica hits the stage with Tremor Video and M&C Saatchi Mobile to discuss the latest trends in video advertising, showing you their favourite campaigns from across the world. By covering the full spectrum of engagement, from branding to performance, they will discuss the challenges and limitations that advertisers are facing in different regions, from privacy to screen size, and format preference to device capabilities. By moving away from a 'one-size-fits-all' approach, and considering the nuances of each region may seem like a challenge, but this presentation will provide a holistic approach to data and creative.