Business

Reinventing the Industry with AI and Creativity at the Core

Over the past year, Arthur Sadoun has been on a mission: to accelerate Publicis Groupe’s transformation from a holding company to a platform. At the heart of this evolution is Marcel, an AI-powered platform that aims to reinvent the way employees work, both together and with clients. In a conversation with MediaLink Chairman and CEO Michael E. Kassan, they will discuss the innovations and trends driving the change our industry so badly needs, how to reinvent the agency-client relationship and the future vision for the holding company model.
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