AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
War for talent: why new work is key to attracting young talent
Who’s winning the war for talent? That’s a question keeping all recruiters on their toes, with the hunt for qualified employees being one of the biggest challenges that companies face today. Is new work the key to success?
No future without data literacy
A guest article from Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
German Digital Award: let the winners inspire you
It’s almost that time again: the hugely popular German Digital Award (DDA) will be celebrating its 10th installment on May 16, 2024. To mark the occasion, we thought we’d showcase the winners of the DDA 2023 and 2022 and how they impressed the jury.
Succeed like Duolingo? How education works on TikTok, Insta & Co.
Duolingo is taking TikTok by storm together with its owl mascot, Duo. And it’s not alone. Our story presents six learning platforms that are using social media effectively. What are the strategies behind this, and what can your business learn?
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