Interactive live video is emerging as a new genre and a new business model. Different forms of engagement, either purchasing something directly off the screen, playing live with an international audience, using AR in live videos, or interacting with ones favourite streamer share one common characteristic. Casual interactivity is not a gimmick, but a means of increasing engagement and removing inhibitions that stand in the way of a transaction - and a rich source of data. Viewers become users, and the engagement therefore increases. Listen to experts from Facebook, HQ Trivia, and Twitch sharing their insights and strategies. Find out what their plans for the future are!
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