Robert Levenhagen (InfluencerDB), Jan Erik Kruse (ASICS), Annika Förster (LVMH Parfums & Kosmetik Deutschland GmbH), Anna Ivaniuk (Global Savings Group)
Influencer Marketing Success Stories for Every Stage in the Marketing Funnel
While influencer marketing gets a lot of hype, savvy brands have figured out how to successfully apply influencer marketing tactics to mature marketing strategies. Hear from strategic leaders from Benefit Cosmetics, Global Savings Group and Asics, who will talk through examples of content collaborations that reach down the marketing funnel from the awareness to decision-making stages. Panelists will discuss how their teams have created processes to build successful, long-lasting relationships with influencers, and what metrics they use to prove this success. The panel will finish with a question-and-answer session moderated by InfluencerDB CEO Robert Levenhagen discussing the biggest challenges facing marketers implementing influencer marketing strategies, and how they have addressed them.