Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and for marketing – with large players, such as Facebook, paving the way. Many publishers are looking for ways to prepare their offerings for the age of video. Contrasted by advertisers who experience a lack of premium video inventory, true brand safety and transparent engagement metrics. InRead video is on the rise, desktop is shifting towards Mobile, relevant content is becoming a scarcity and walled-gardens seems to benefit from GDPR. Register for the ShowHeroes seminar and learn more about strategies that help both: demand and supply side to flip things into their favor.