(Em)Powering the Modern Programmatic Buyer- Plus exclusive research and cases studies.
The World Federation of Advertisers estimates that in 2018, 28% of all digital advertising will be transacted programmatically, up 11% from the previous year. This continued growth is despite ongoing concerns over brand safety, fraud, transparency, and hidden fees. With all buyers now on equal footing and competing for the same audiences using undifferentiated programmatic platforms, major brands and agencies must evolve their buying strategies to remain relevant and continue to drive meaningful outcomes. This session will look at exclusive research and real-world case studies to help today’s programmatic buyers answer questions like: - Where can programmatic create differentiated value? - How should I be measuring success? - How do I properly value audiences/inventory?