Luke Barnes (VICE Media), Arno Heinisch (Rocket Beans Entertainment), Nina Zimmermann (Burda Studios Publishing), Giuseppe Caltabiano (Contently), Alberto Campora (Expedia)
There is an unrestrained trend towards video content as audiences often respond better to video than text and show a higher engagement. More and more media houses develop their own units to create branded content. As technology improves, producing video is becoming easier, and new tools use AI to help edit and market videos in just a few minutes. Listen to the insights our industry experts from Contently, Expedia, Rocket Beans and VICE share. How can brands develop unique stories that people really want to see and engage with? What content works best to drive brands and profitable customer action? And how can brands and media stay ahead and develop a competitive edge in a crowded market?