Are Shopping-Apps Worth Retailers’ Trouble? A peak into the world of shopping apps and opportunities for advertising.
In this session, Criteo will unveil a peak into the world of shopping apps. Mobile apps have become so common, that the consumer spend across all mobile app stores is expected to grow from $82 billion in 2017 to $139 billion in 2021. The advertising opportunity with apps is even bigger and in-app advertising spend is set to nearly double from $101 billion in 2017 to $201 billion in 2021. But why can we still see big discrepancies in different markets when it comes to app usage? Criteo will bring this topic to life in two ways: First, with Alexander Gösswein by presenting Criteo findings and highlighting key data points that the audience can use. The second way Criteo will bring this to life is by discussing with top international retailers (TBA) in a fireside chat format.