The audience is everywhere and needs to be addressed personally. Technology has empowered all consumer to be in control of sales and retention processes. Which means every touchpoint has to be treated as one cohesive customer experience. Websites and shops need to convince user not only with a modern layout but also with an intuitive use. But even more important than the pure presentation of a product is to make the hidden process in the background as good as possible. Any effect of a potential advertising campaign will be lost. It is important to think holistically to hold existing customers and to generate new business. What are the biggest challenges and which technologies like Machine Learning or Artificial Intelligence might help you to be successful? Lets hear from experts from Amazon, Ebay and SAP how the entire customer life circle is changing and what we can expect in future.
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