Premiere in Zurich: More than 1,000 guests came to the D:PULSE Conference & Business Lounge, which was staged for the first time by IAB Switzerland. As IAB’s partner, dmexco supported the international conference as a component of its series of Satellite events.
The most important digital marketing experts from Switzerland came to D:PULSE in Zurich and spent the day talking and networking in the various business and agency lounges. In parallel, the master classes and workshops, which had been booked out to the very last place, facilitated the sharing of knowledge with a clear focus on practice, as well as discussions of the most important trends and strategies in digital marketing.
Meanwhile, the leading international experts appeared on the Center Stage to discuss the latest trends, provide inspiring momentum, and generate lots of energy. The experts included Will McInnes, CMO Brandwatch; Dr. Steven Althaus, Managing Director Global Marketing and Brand Communications, CreditSuisse; Deirdre McGlashan, Global Chief Digital Officer, MediaCom; Rhys Noelke, SVP Strategy, RTL Group; Nigel Vaz, CEO EMEA and APAC, Publicis Sapient; and the digital marketing star JC Oliver.
“This has been a successful day for us and for the sector. The lively mix of a conference featuring international experts and master classes with a focus on Switzerland, as well as numerous networking opportunities, has worked perfectly. We are happy to have launched this event in partnership with dmexco, and we’re already looking forward to next year,” says David Burst, President of IAB Switzerland.
Not only the organizers and the Swiss visitors but also the high-caliber experts were enthusiastic about the event’s venue, the exciting mix of national and international guests, and the strong new momentum. We recorded a number of statements live at the event: