Procter & Gamble, Playbuzz, Kenshoo, and dmg — the most important digital pioneers and personalities of the Israeli market gathered at this year’s dmexco Satellite event in Tel Aviv. Over finger food and drinks and to the tune of the finest house beats, the 170 visitors discussed the latest innovations and current trends. They also provided positive feedback to the organizers of dmexco. Their message was that dmexco has established itself as a fixed date in the Israelis’ calendar and as one of the tentpole events of the digital economy. In addition, more Israeli companies will be among the increased number of startups coming to Cologne this year. The increase is part of a general trend: This year’s Start-up Village will be expanded once again. For the first time, dmexco 2017 will present 150 young companies — twice as many as in the previous year.
In Tel Aviv dmexco’s cofounders, Christian Muche and Frank Schneider, welcomed a special guest: Sophie Blum, who is an Israel expert and the head of marketing for Europe & IMEA at P&G. She was in charge of P&G Israel for many years and also founded the House of Innovations in Tel Aviv. That was the background of Sophie Blum’s interesting dmexco Chat with Christian Muche, during which she gave the Satellite audience an insight into her work and experiences in Israel and Europe.
To be continued: Thanks to its inspiring founders, innovators, and marketing personalities, Israel will play an important role at dmexco in September, on stage as well as on the Expo floor. Stay tuned!
Impressions Satellite Tel Aviv: