Ramp up your Business

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Ramp up your Business

The new features of the dmexco Start-up Village

The few remaining places are very much in demand, so only a small number of additional start-ups can still register for the dmexco Start-up Village 2017. For the first time, the business newcomers will be housed in their own hall, where they will be able to present their companies as well as their innovative digital products and services for the marketing, media, and tech sectors. As a result, the Start-up Village will be twice as big as last year and enable more than 150 start-ups to pitch their exciting business ideas to investors, customers, and potential partners in line with the motto “Ramp Up Your Business.”

“It’s already certain that there will be more international participants than ever before,” says Joachim Vranken, Advisor Start-up Scheme, about the dmexco Start-up Village. In fact, almost half of the registrations received to date have come from young companies outside Germany. One of the countries that is taking the lead here is Israel, which is well known for its innovative tech scene. It includes start-ups such as Gamoshi, which develops future-oriented technologies in the field of ad tech and plans to demonstrate its smart programmatic platform at dmexco.

Companies that would still like to take part in the Start-up Village in Hall 5.2 from September 13 to 14 should apply without delay. More information is available at http://dmexco.com/start-up_village/.

Exciting pitches at the dmexco and Procter & Gamble Start-up Hatch

The Start-up Village will generate the business of the future in a variety of ways, ranging from meeting units to an event program on two stages. The program will include the dmexco and Procter & Gamble Start-up Hatch, which will give young companies a great opportunity to present themselves to potential investors. At the Hatch, up to 20 start-ups will be able to compete against one another in front of a large audience in order to obtain €20,000 in funding.

All of the young companies that will exhibit at the dmexco Start-up Village can apply for this pitch format, provided they offer an innovative solution, product or service for the digital marketing, media or advertising sectors. Alternatively, they can provide a technology for the Internet of Things (IoT).

On the first day of the event (September 13), the participants will compete against one another in four different pitches on the stages of the Start-up Village. It will be no easy task to convince the panel of judges — composed of investors, accelerators, incubators, influential media representatives, and global brand partners — and to expertly answer critical questions from the audience. The Hatch will also enable the start-ups to win over new customers and cooperation partners from among the conference’s international visitors.

Sophie Blum
Procter&Gamble
The New Pitch Format
of dmexco

The four start-up teams that master the initial challenge most successfully will take part in the grand finale on the second day of the event (September 14), where they will each hold a final six-minute presentation to pitch their ideas to the audience in the Debate Hall, followed by another Q&A session. The winner will receive €20,000 in prize money, while the runners-up can look forward to other attractive prizes from our presentation partner, Procter & Gamble.

The judges for the final round will consist of very prominent individuals: Christoph Schuh (Lakestar), Florian Heinemann (Project A), Uri Adoni (Jerusalem Venture Partners), Terry Kawaja (Luma Partners), and Sophie Blum (Procter & Gamble).

“We are proud to partner with the dmexco Start-up Hatch, since this unique platform will bring together the most innovative early-stage start-ups. We are looking forward to engage with the brightest minds to shape the future of brand building and accelerate growth through an open innovation ecosystem,” says Sophie Blum, Vice President Brand Europe at Procter & Gamble.

Applications for exhibiting at the dmexco Start-up Village will be accepted until August 31. You can find more information at

http://dmexco.com/the_start-up_hatch

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