Kai Diekmann and Sir Martin Sorrell will discuss the crisis of classic agency models and possible solutions. The new CDU Chairwoman Annegret Kramp-Karrenbauer will give a keynote lecture on “Trust in the Digital Age” and the social consequences of digitisation. Professor Sabina Jeschke from Deutsche Bahn will give insights into how high performance computing can herald a new era of mobility. Julia Jäkel (Gruner+Jahr) and Anja Hendel (Porsche Digital Lab) will bring women’s power to the stage. In addition, there will be international top speakers such as Teresa Barreira (Publicis Sapient), Harley Finkelstein (shopify), Dhruv Ghulati (Factmata), Walter Jacobs (Twitch), Dave King (Asana), Howard Lerman (Yext), Ryan Leslie (Superphone), Stephen Mai (Boiler Room) and Sonia Studer (Nestlé). The first of more than 550 speakers stand for a diversified and extraordinary conference programme at DMEXCO 2019.
Female Empowerment: High proportion of women on curated stages
The proportion of strong women on DMEXCO’s curated stages will continue to rise this year. After 30 percent in 2017 and 33 percent in 2018, the proportion of female speakers on DMEXCO’s curated stages will be at least 37 percent in 2019. Judith Kühn, Director Conference DMEXCO: “The digital transformation is significantly changing our working environment and the current Zeitgeist demands solutions for the still existing gender gap. DMEXCO will make its contribution by offering women not only a stage, but also a variety of extraordinary networking possibilities”. For example, the WOW dinner on the eve of DMEXCO will bring together around 150 female decision-makers from the marketing and tech industries. Furthermore, The Female Quotient, the international women’s network for equal opportunities in business, will be part of the programme once again.
Demo Arena replaces Speakers’ Forum
The Speakers’ Forum, which was previously located between the halls, will be replaced by the Demo Arena in 2019. It is centrally located in Hall 6 and will offer space for more than 150 spectators: The brand new DMEXCO format for the perfect product pitch. In the Demo Arena, new digital products or service ideas will be presented in 20-minute slots. An interactive voting tool guarantees direct feedback from the audience. The Call for Papers has already started and applies exclusively to exhibitors and co-exhibitors of DMEXCO. Closing date will be the 31st of May 2019.
World of Agencies with a new concept
In the World of Agencies (located in Hall 8 of Koelnmesse) a new, exclusive area for agencies will be created by integrating the previously separate agency lounges. In the midst of futuristic and open design, agencies, customers and interested parties can present themselves perfectly. The integrated 270-degree stage in the World of Agencies, which will be moderated on both days, offers an exciting mix of best cases, panels and key notes on strategic topics and case studies in the midst of the agency landscape. An exclusive lounge area also offers space for undisturbed personal conversations.
Matthias Wahl, President of the Bundesverband Digitale Wirtschaft (BVDW) e.V.: “A successful digital economy is based on a balanced ratio of men and women. In the BVDW we advocate #BVDWomen which stands for increased visibility of women in the industry – we even embodied that in our statute the past year. Our goal is to establish the association environment and thus DMEXCO as an even more attractive platform for female digital experts. This benefits the digital economy as well as the BVDW.”
Dominik Matyka, Chief Advisor of DMEXCO, adds: “The conference program will again be a highlight of DMEXCO this year. The final line-up of national and international top speakers will be published at the end of July”.
Christoph Menke, Director Sales & Operations of DMEXCO: “With the new Future Park, the redesigned World of Agencies and the new Demo Arena, we are offering exhibitors and visitors many new opportunities to make a DMEXCO visit a special experience once again. Coupled with new digital offerings for even greater exhibitor visibility, we are creating the perfect place for networking, business and inspiration”.
More information on the various stages and the DMEXCO programme can be found online at https://dmexco.com/conference/.
DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.
Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.
The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.
DMEXCO 2019 will be held in Cologne on September 11 & 12, 2019. You can find all the information about DMEXCO 2018, as well as photos, stories, events and the podcast, at http://dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.