The Challenge Award is the first public prize for upcoming talents of the digital economy, awarded by the Bundesverband Digitale Wirtschaft e.V. (German Association of Digital Economy), this year again through its specialist groups Full-Service-Digitalagenturen (Full Service Digital Agencies) and Online-Mediaagenturen (FOMA, Online Media Agencies). The nominated teams present their innovations in front of a live audience in a “PechaKucha” format: 20 slides, switched every 20 seconds. The winner will be elected via live-voting by the audience itself.

The Challenge Award takes place at the Debate Stage in Hall 8.