Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at the German subsidiary of the world's largest food company Nestlé. She reports to CEO Béatrice Guillaume-Grabisch. In addition to Media Communication, she is responsible for the areas of eCommerce, Content & Platforms, Digital Technologies & Services and the Digital Acceleration Team (DAT). As a former agency manager (2000-2006 Carat Direct and 1990-2000 Feldt & Compagnie), she brings expertise in agency management, new business development and creation. In her role as chairwoman of the organization Advertisers in the Brand Association (OWM), Berlin, Tina Beuchler is a recognized representative for the advertising industry. Here she advocates more extensive advertising impact measurement, transparency and better framework conditions for digital marketing and fights against restrictive advertising bans. Tina Beuchler was born in Berlin in 1966 and studied business administration in Mainz.