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Marketing

Melanie Mohr

CEO and Founder YEAY GmbH

Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than 20 years of experience producing and telling stories with video, in 2016 she founded YEAY - the leading video m-commerce platform providing GenZ with a bespoke space to share and shop.

She is passionate about technology and in particular the full potential blockchain offers in keeping an open and decentralised web. To this end, this summer, Melanie is launching WOM Token as a new and transparent way for brands to reward peer-2-peer recommendations and for fans to share the things they love.

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Alvaro Bravo (Aki Technologies), Jocelyn Lee (Heat), Dino Myers-Lamptey (MullenLowe Mediahub), Matt Whitehead (Pinterest), Alistair Dent (iCrossing), Lena Petersen (MediaLink)
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Jenny Görlich (OWM - Organisation Werbungtreibende im Markenverband), Lisa-Charlotte Wolter (Hamburg Media School), Martina Vollbehr (pilot Hamburg), Thorsten Müller (Reckitt Benckiser Deutschland GmbH)
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Benjamin Prause (Yext), Jeffrey K. Rohrs (Yext)
Reviews, Voice and local search… and further fundamental changes in Consumer Behaviour
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Scott Gifis (AdRoll)
Measuring Marketing Impact: How to win over your CFO and influence your Board
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Congress Stage
Peter Sellis (Snap)
Snap Inc. is a camera company
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Oliver Reinke (AZ Direct GmbH), Marco Kersch (AZ Direct GmbH)
CRM-Onboarding – Bestandskunden effektiv über digitale Plattformen (re)aktivieren
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