Björn Hamacher, working for ASICS since July 2015. Currently Vice President Marketing EMEA for ASICS Europe, located in Amsterdam, The Netherlands.
Björn is leading a fully transformed EMEA Marketing organization and proudly managing and coaching a team of 9 direct reports, 38 team members in total, and virtually leading approx. 100 Marketing team members across EMEA. He is responsible for the strategic brand direction and campaign creation incl. local implementation guidelines for the brands ASICS, ASICS Tiger and Onitsuka Tiger. Björn is owning the Global mandate to lead the strategic brand and creative campaign development for all ASICS Tiger (and partly Onitsuka Tiger) related key stories; he is Member of the EMEA executive team and Member of the Global Marketing committee.
Prior to joining ASICS, Björn worked for The Coca-Cola Company from 2005 to June 2015, in last position as Senior Brand Manager Fanta for Business Unit Coca-Cola North West Europe & Nordics, located in Copenhagen, Denmark.