Winston Binch (Deutsch), Marco Bertozzi (Spotify), Adam Skalak (Nestlé), Manfred Klaus (Plan.Net Gruppe für digitale Kommunikation GmbH & Co.KG)
We’re rapidly moving into a voice-first world where smart devices are becoming a staple in every household. This new form of search forces marketers to drop their old web strategy and think about how consumers really talk. But how does a brand push beyond pure utility to build brand affinity via voice? Who should be involved in that creative process? In this session, you’ll understand that it’s all contingent upon the humans behind the AI technology and the culture of the consumer.