Hear the Hype: Podcasting in the Digital Age

In Germany, podcast listening on Spotify has increased 150 per cent year over year, and growth rates globally are consistently high. While the US market continues to grow steadily, Germany and the UK are notable forerunners in Europe with an evolving podcast ecosystem and growing content catalogues. And the content industry is taking notice. From Netflix shows to BBC programs, from radio channels to TV broadcasters, from YouTube Stars to advertisers––the whole media industry is tapping into the personal, intimate power of podcasts. Jan Böhmermann, co-host of blockbuster podcast Fest & Flauschig, joins Spotify EMEA Managing Director Michael Krause to discuss the content boom, the future of audio and how podcasts are evolving from niche to mainstream.
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