While most people still believe that Silicon Valley is the epicenter of digitization, China has become the largest and fastest growing internet nation worldwide. 20 years after China’s digital giants BAT (Baidu, Alibaba and Tencent) started their businesses, they have achieved astonishing results: Alibaba generates more than twice as much yearly turnover as Amazon and ebay together. In addition, Tencent has become more valuable than Facebook and its All-in-One App WeChat is the leading global mobile commerce and payment platform, turning the way consumers interact with companies and brands upside down. Understanding the drivers and digital dynamics behind the BAT exponential growth and success is crucial for all Western companies who go beyond the survival model and want to lead the innovation through the digital transformation in an ever fast changing environment.
Back
Dieses Event teilen