On May the 25th the general privacy regulation (GDPR) became effective in Europe and gave consumers more transparency and rights to their personal data. For the mobile marketing industry, the new regulation offers both a challenge and an opportunity. Advertisers as well as app publishers have to decide what data they can collect and how they leverage it for analytics and marketing purposes. Whilst some companies work based on legitimate interest, others apply customized opt-in methods or work with industry standards for consent management such as the IAB Framework. This Seminar hosted by the Mobile Marketing Association Germany (MMA) brings together major app publishers and advertisers to share learnings and best practices.
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