Marketing

Living in a Vertical World

People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses. Observing the rapid evolution of the way people create, share and consume content, Jim Squires will explore implications for marketers on the explosion of mobile video and messaging, including formats like Instagram Stories and Shopping. With examples from brands large and small, who are leading the way today, and a sneak peek of what's around the corner for Instagram and its passionate community, this session will bring to life the storytelling, and business growth opportunity for brands and agencies.
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