Future Skills in Brand Building: How to Transform into a Modern Marketing Department
What are the future skills required for marketing in a digital age? While technology and the management of big data––including artificial intelligence, multi-channel attribution and voice recognition––will certainly play a pivotal role, global CXOs must also master a number of other functions that transcend traditional marketing roles and even the marketing department itself. The panel will focus on how to master the three P’s: People, Processes and Partners, which are essential for driving change and supporting digital transformation throughout the company. In this engaging session, eMarketer co-founder Geoff Ramsey will lead a provocative discussion with three top marketing CXOs who are charged with enacting digital transformation.