Björn Hamacher (ASICS Europe B.V.), Lars Bendix Düysen (Sony Music Entertainment), Nuria Tarre Alvira (City Football Group), Mark Löscher (Eventim Brand Connect)
Live events and experiences are booming – all over the world. Brands are constantly searching for new and more effective ways to reach and engage with their customers. Music and sports events of all forms and sizes are undoubtedly positive touchpoints with the ability to transport desired images and messages, even in target groups that are difficult to reach. Brands can connect with their customers in a state full of excitement and joy, can turn them into fans – and can create relevant content for social media to multiply messages. Listen to industry experts, as the market is getting more and more complex: How can data-driven event selections enhance the experiences? What kind of scalable event business models can be developed? Which offers and services are needed for different brands and industry types?