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DMEXCO goes Art: Künstler Albrecht Behmel kreiert “DMEXCO Blockchain Originals”
...und den Post mit den Hashtags #DMEXCO18, #BlockchainOriginals und #HangTheBlockchain...
Becoming Blockchain-Ready – How members of the digital advertising industry can be a part of the revolution.
Blockchain is poised to transform the world, but not every industry is ready. What makes an industry ripe for blockchain…
A new Take on Transparency: How the Blockchain is providing Value in the Media Business
The Blockchain is there to revolutionize every single aspect of our lives – and of course business transactions. What the…
Blockchain in Action – Hype No More
By now you've heard the hype that blockchain solves for transparency, eliminates fraud and addresses the flaws in OpenRTB, but…
The Blockchain Revolution
For brands, blockchain offers enormous strategic opportunities with rewards for the most savvy and forward-thinking marketers. We will look at…
Vier Dinge, die du jetzt über Blockchain wissen musst
Nach dem Hype wollen wir die Blockchain einem Realitätscheck unterziehen: Bei welchen Anwendungen stiftet die Technologie tatsächlich Mehrwert? Welche konkreten…
Blockchain in Action – Hype No More
By now you've heard the hype that blockchain solves for transparency, eliminates fraud and addresses the flaws in OpenRTB, but…
Alex Tapscott
Alex Tapscott is a globally-recognised writer, speaker, investor and advisor focused on the impact of emerging technologies, such as blockchain…
Stephan Noller
Stephan Noller, 47 – Psychologist and Serial Entrepeneur from Cologne, Germany. Developed the first machine learning based audience measurement system…
Lufthansa FlyingLab: DMEXCO 2018 beginnt über den Wolken
...mit Hilfe der Blockchain eintreten, erläutert Alex Tapscott im ersten...
Gabe Greenberg
Gabe Greenberg is a 20+ year media sales and marketing veteran. He has spent the last 2 years as an…
Catriona McLaughlin
Ms. Catriona McLaughlin Accenture Interactive Content Strategy...
Kerstin “Kee” Eichmann
Ms. Kerstin “Kee” Eichmann innogy Innovation GmbH...
Markus Häuser
Mr. Dr. Markus Häuser CMS Hasche Sigle...
Ghazaleeh Koohestanian
Mr. Ghazaleeh Koohestanian re2you GmbH Co-Founder &...
Pan Katsukis
Mr. Pan Katsukis Remerge CEO & Co-...
Language Neutrality in International Marketing – How Technology Reduces Time-To- Market
International Content Marketing has become both an immensely valuable but also sensitive subject and multi-language communication is considered a main…
Deutsche Lufthansa AG
Die Deutsche Lufthansa AG ist eine der weltweit führenden Premium Fluggesellschaften und ein Vorreiter für Innovationen. Mit der Plattform FlyingLab…
Halle 09 | Stand WEC-0
Christian Henschel
Christian co-founded Adjust in 2012. Under his leadership Adjust expanded globally, reaching profitability in under four years while growing to…
Oliver Hülse
Oliver Hülse joined Integral Ad Science (IAS) as Managing Director for Central- and Eastern Europe in April, 2017. Oliver is…
Melanie Mohr
Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than…
Charles Manning
Mr. Charles Manning Kochava CEO 238...
Sabine Seymour
Sabine Seymour is an award winning serial entrepreneur and author of three books. She focuses on socio- and macro-economic patterns…
Tina Beuchler
Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at…
Christof Baron
Christof Baron, 55, started his media career as media planner at Ogilvy & Mather Media in 1989, today Mindshare, one…
Karin Libowitzky
Karin Libowitzky has taken over as CEO at Vizeum Germany in summer 2016. Prior to that, she was Managing Director…
Hendrik Hey
Mr. Hendrik Hey Welt der Wunder TV...
Thomas Müller
Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design, and…
Melanie Cook
Melanie Cook leads the Singapore Campus of Hyper Island. Before she has worked across a variety of agencies both in…
Ingo Rübe
Ingo Ruebe is the founder and CEO of BOTLabs. BOTLabs is a Berlin-based company, providing blockchain powered solutions for Self…
The Technology of Storytelling: Ad Tech’s Resurgence
A year ago, ad tech was written off in the face of the duopoly’s significant market share. However, in the…
Hidden champions? What role are playing German Tech Companies in the Global Market of Digital Advertisement
Christian Henschel (CEO & Co-Founder Adjust) will speak together with Pan Katsukis (CEO & Co-Founder Remerge), Tim Kochella (CEO &…
Tokenizing your Body
Through Blockchain GenZ can generate financial value by getting paid with tokens for their unique lifestyle data: biometric, environmental, genetic.…
The next Mission in Marketing
We are in the midst of a new Era of Marketing. It´s overwhelming: What once was set in stone is…
Adam Helfgott
Adam Helfgott is the CEO and Project Lead of MadHive and MAD Network. At Mad Network he leads the first…