Conference Guide
Future
Congress Stage
Dominik Matyka (DMEXCO), Gerald Böse (Koelnmesse), Matthias Wahl (BVDW)
DMEXCO Welcome
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CS
Future
Experience Stage
Alex Tapscott (The Blockchain Revolution)
The Blockchain Revolution
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ES
Media
Seminar 3
Geesche Halper (Google Germany), Nina-Christin Littig (Google Germany)
Shopping in the Age of Assistance
Read More
S
Technology
Seminar 5
Sebastian Moll (DYMATRIX CONSULTING GROUP GmbH), Alexander Kull (DYMATRIX CONSULTING GROUP GmbH)
How to use deep learning and image data to increase sales with personalized recommendations
Read More
S
Technology
Debate Stage
Kevin Cochrane (SAP Customer Experience)
Customer Experience Revolution
Read More
DS
Marketing
Work Lab 2
Anne Feldt (Accenture Interactive), Sebastian Schmidt (Accenture Interactive), Stephan Bruhs (Accenture Interactive)
Commerce in action: Define services or solutions your customer will love
Read More
WL
Future
Congress Stage
Dominik Matyka (DMEXCO), Gerald Böse (Koelnmesse), Matthias Wahl (BVDW)
DMEXCO Welcome
Read More
CS
Future
Experience Stage
Alex Tapscott (The Blockchain Revolution)
The Blockchain Revolution
Read More
ES
Media
Seminar 3
Geesche Halper (Google Germany), Nina-Christin Littig (Google Germany)
Shopping in the Age of Assistance
Read More
S
Technology
Seminar 5
Sebastian Moll (DYMATRIX CONSULTING GROUP GmbH), Alexander Kull (DYMATRIX CONSULTING GROUP GmbH)
How to use deep learning and image data to increase sales with personalized recommendations
Read More
S
Technology
Debate Stage
Kevin Cochrane (SAP Customer Experience)
Customer Experience Revolution
Read More
DS
Marketing
Work Lab 2
Anne Feldt (Accenture Interactive), Sebastian Schmidt (Accenture Interactive), Stephan Bruhs (Accenture Interactive)
Commerce in action: Define services or solutions your customer will love
Read More
WL
Media
Speakers’ Forum
Elah Krief (Adikteev GmbH)
Creative – Rich media for rich performance
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SF
Technology
Work Lab 1
Markus Nagel (Webtrekk GmbH)
Genauer, Sicherer, Effektiver – Das häufig ungenutzte Potential von First-Party-Daten
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WL
Technology
Seminar 2
Matthias Förg (Uniserv GmbH), Sabine Ahlemeier (microm Micromarketing-Systeme und Consult GmbH)
Vom ersten Klick zum Kunden – Gezielte Ansprache und Unterstützung des Shop-Besuchers von Anfang an.
Read More
S
Technology
Seminar 8
Vincent Luciani (Artefact & Metapeople), Ashish Sidhra (Artefact & Metapeople)
How Voice and Image transform customer experience and solve business challenges through data & AI
Read More
S
Media
Seminar 6
Christiane Balu (Accengage), Markus Neuert (bonprix)
The Ultimate Conference about Push Notifications with the exceptional testimonial of bonprix!
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S
 
Start-up Village 1
Philipp von der Brüggen (leadtributor GmbH)
So wird der Vertriebspartner Teil des Leadmanagements!
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SV
Media
Seminar 1
Thomas Duhr (IP Deutschland GmbH), Daniel Knapp (IHS Markit)
Digitale Werbung in Deutschland – ein Überblick
Read More
S
 
Start-up Village 2
Philipp Dommers (Welect GmbH)
Wir machen, dass Menschen gerne Werbung sehen. Nutzerzentrierte Video-Ads mit Welect.
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SV
Media
TV-Studio
Dominique Delport (VICE Media)
Dominique Delport (President International, VICE)
Read More
TV
Technology
Debate Stage
Phuong Nguyen (eBay), Kevin Cochrane (SAP Customer Experience), Philip Missler (Amazon)
Age of the Costumer
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DS
 
Start-up Village 1
Gabriel Hase (Livingdocs)
How we re-define publishing for the future or the meaning of a living document
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SV
 
Start-up Village 2
Martin Jensen (Nexta)
How and why Publishers and Classifieds shall become the agency?
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SV
Technology
Experience Stage
Florian Dohmann (Birds on Mars), Jason Romeyko (Serviceplan), Sean Kegelmann (Spotify), Steven Althaus (Credit Suisse), Manfred Klaus (Plan.Net Gruppe für digitale Kommunikation GmbH & Co.KG), Susan Wegner (Deutsche Telekom)
Esthetic Ways of AI
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ES
Media
Motion Stage
Melissa Dickman (Taptica), Gabriela Maestre (Tremor Video), Alex Hewson (M&C Saatchi Mobile)
Taptica presents Science meets Art – The Convergence of Data and Creative in Video
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MS
 
Start-up Village 1
Björn Goerke (Gpredictive GmbH)
Kundenreaktivierung ist (beinahe) tot
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SV
 
Start-up Village 2
Christoph Häusler (guuru AG)
Make or Buy – Wie Sie Online-Kundenservice nach Büroschluss anbieten.
Read More
SV
 
World of Agencies
Marcus Meyer (Force of Disruption)
Welcome
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WA
 
Start-up Village 1
Samuel Gaehwiler (Levuro)
READY FOR CROSS-MEDIA CONTENT MARKETING? JUST BE MOBILE FRIENDLY!
Read More
SV
 
TV-Studio
Marco Bertozzi (Spotify)
Marco Bertozzi (Vice President, Spotify Europe)
Read More
TV
 
Start-up Village 2
Jeremy Lin (TenMax ADTech Lab)
How to grow traffic and revenue for publishers in SEA?
Read More
SV
Business
Debate Stage
Vera Schneevoigt (Fujitsu Technology Solutions), Janina Kugel (Siemens), Franziska von Lewinski (fischerAppelt), Stephan Noller (Bundesverband Digitale Wirtschaft (BVDW))
Future Work – Female Economic Empowerment
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DS
 
World of Agencies
Felicia Mutterer (STRAIGHT), Jörn Mecher (INTERMATE Media GmbH), Daniela Blankenstein (Wavemaker), Ann-Katrin Schmitz (@Novalanalove)
PANEL – Redaktion oder Influencer – Wer schafft Content mit Relevanz?
Read More
WA
 
Start-up Village 1
Colienne du Bois (FromScratch)
The captivating tool which makes your company fun and smart
Read More
SV
 
Start-up Village 2
Katrin Botzen (5Analytics GmbH)
AI and the tip of the iceberg
Read More
SV
 
Start-up Village 1
PAUSE
Read More
SV
 
Start-up Village 2
Gregor Wolf (Evergage GmbH)
Die 1:1 Plattform von Evergage – Mehr Umsatz durch Personalisierung
Read More
SV
 
Start-up Village 1
Unilever Foundry Start-up Hatch
Read More
SV
Media
Seminar 1
Malte Kosub (The Future of Voice), Lars Peters (Dr. Lars Peters Media Consulting), Frank Bachér (Radio Marketing Services GmbH), Rainer Henze (laut.fm)
Nicht im Ohr, nicht im Sinn Weshalb der Mega-Trend Sprachsteuerung Marken ohne Audio-Branding zu Verlierern macht – und wie schnell Sie das ändern können
Read More
S
Future
Seminar 5
Achim Himmelreich (Capgemini Deutschland GmbH)
Mehr Kundennutzen durch eine konsequent digitale Customer Experience.
Read More
S
Marketing
Seminar 4
Tim Rottländer (iq digital media marketing gmbh), Dr. Imme Baumüller (iq digital media marketing gmbh)
B2B Content Marketing – Usability, Engagement und Impact
Read More
S
Marketing
Seminar 2
Alvaro Bravo (Aki Technologies), Jocelyn Lee (Heat), Dino Myers-Lamptey (MullenLowe Mediahub), Matt Whitehead (Pinterest), Alistair Dent (iCrossing), Lena Petersen (MediaLink)
The Technology of Storytelling: The Evolving Consumer Journey
Read More
S
Technology
Seminar 8
Sven Bieber (Spotify)
Discover Spotify: Wie Marken mit Streaming-Daten kreativ werden
Read More
S
Future
Seminar 6
Christian Endres (b.telligent GmbH & Co. KG)
Best Practices der digitalen Transformation – Daten und das richtige Mindset als Erfolgsfaktoren
Read More
S
Technology
Speakers’ Forum
Dr. Liraz Margalit (Clicktale)
The role of emotion in shaping digital experiences
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SF
Media
Motion Stage
Ric Scheuss (TRO)
TRO presents Sonic DNA: How Technology Fuels Creativity
Read More
MS
 
TV-Studio
Stephanie Caspar (Axel Springer SE)
Stephanie Caspar (Vorstand Daten & IT, Axel Springer)
Read More
TV
 
Start-up Village 2
János Moldvay (AdTriba GmbH)
Adtriba – AI-Powered Marketing Decisions
Read More
SV
 
World of Agencies
Daniel Holzinger (LogMeIn Germany GmbH & Colited)
Webinare – digitaler Dialog in einer digitalen Welt
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WA
Business
Congress Stage
Adrian Farina (VISA), Sheila Colclasure (Acxiom), James Cooper (Adweek), Martin Ott (Facebook), Nigel Morris (Dentsu)
Take C.A.R.E. Driving Change through Curiosity, Action, Responsiblity and Experiences.
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CS
Media
Work Lab 2
Stefanie Kegel (Eprofessional GmbH)
Facebook & Instagram Advertising – How to bid & optimize (advanced)
Read More
WL
Marketing
Speakers’ Forum
Sebastian Kluth (Return Path Deutschland GmbH)
Erfolgreiches E-Mail Marketing im Customer Lifecycle
Read More
SF
Marketing
Work Lab 1
Melanie Gipp (Marketo)
The Essentials of Account-Based Marketing
Read More
WL
 
TV-Studio
David Fischer (Highsnobiety)
David Fischer (CEO & Founder, Highsnobiety)
Read More
TV
Business
Experience Stage
Kweku Mandela (Represent), Claudia Romo Edelman (We Are All Human)
We Are All Human. The power of words to heal a fractured world
Read More
ES
Technology
World of Agencies
Vincent Luciani (Artefact & Metapeople), Ashish Sidhra (Artefact & Metapeople)
How Voice and Image transform customer experience and solve business challenges through data & AI
Read More
WA
Technology
Seminar 6
Stefan von Lieven (artegic AG)
Effiziente E-Mail Marketing Optimierung: KI-basiertes Testing oder 360° Sicht?
Read More
S
Technology
Seminar 5
Ralf Gladis (Computop)
Security on Your Fingertips: Biometrics in Payments and Beyond
Read More
S
 
Start-up Village 2
PAUSE
Read More
SV
Media
Seminar 3
Ira Cohen (MMDSmart)
SMS Marketing: Washed Up Tech or Wave of the Future?
Read More
S
Marketing
Experience Stage
Mirko Caspar (Mister Spex), Adam Singolda (Taboola), Davies Roberts (Flare Audio), Verena Hubertz (Kitchen Stories)
Brand Disruptors
Read More
ES
 
TV-Studio
tba
Read More
TV
Marketing
Seminar 1
Manfred Klaus (Plan.Net Gruppe für digitale Kommunikation GmbH & Co.KG), Sascha Jansen (Omnicom Media Group Germany GmbH), Ulrich Kramer (Pilot Hamburg), René Lamsfuß (Publicis Media GmbH), Timucin Güzey (Mindshare GmbH)
Große Trends im Online Media – FOMA Trendmonitor
Read More
S
 
Start-up Village 1
PAUSE
Read More
SV
 
Start-up Village 2
Unilever Foundry Start-up Hatch
Read More
SV
 
World of Agencies
,
PAUSE
Read More
WA
Media
Debate Stage
David Fischer (Highsnobiety), Stephanie Caspar (Axel Springer SE), Marci McCue (Flipboard), Tolgay Azman (Stern), Chris Taylor (Telegraph Media Group), Steve Webb (Facebook)
Where are all the dollars gone? Reinventing Publishing
Read More
DS
 
Start-up Village 1
Mark Walker (Attest)
Key Takeaways from the 2018 Media Consumption Report
Read More
SV
Technology
Speakers’ Forum
Urs Gubser (SIX Payment Services AG)
How Internet of things will change commerce and how merchants of all sizes can profit
Read More
SF
 
Experience Stage
Break
Read More
ES
 
Start-up Village 1
Alessio Avellan Borgmeyer (The Jodel Venture GmbH)
Wie ich das größte Soziale Netzwerk Europas aufbaute.
Read More
SV
 
TV-Studio
Ron Johnson (ENJOY)
Ron Johnson (CEO & Founder, Enjoy)
Read More
TV
 
Start-up Village 1
George Rezitis (Stream Go Media)
Life Journey of an Entrepreneur
Read More
SV
 
Congress Stage
Break
Read More
CS
Marketing
Debate Stage
Ben Sutherland (Diageo), Chris Babayode (Mobile Marketing Association (MMA) EMEA)
How marketers can be enlightened, empowered and enabled in a mobile world
Read More
DS
Media
Experience Stage
Steve Ford (Twitch), Dylan Abruscato (HQ Trivia), Christina Keller (Facebook), Jeroen Doucet (ComingNextTV)
Innovation in Video: Live Interactivity is the Key
Read More
ES
 
Start-up Village 1
Patrick Kolb (bikuh GmbH)
Combining outdoor media, influencers and the generation of social media posts
Read More
SV
Technology
Work Lab 2
Moshe Demri (Optimove), Eitan Shochat (Optimove)
How to find your customers’ rhythm – simple models for customer communication at the right time
Read More
WL
Marketing
Seminar 8
Victoria Weidemann (TextMaster), Judith Jegodowski (TextMaster)
Conversion-Rate international steigern mit der richtigen Übersetzungsstrategie
Read More
S
Media
Work Lab 1
Sacha Berlik (The Trade Desk), Kay Schneider (SmartX Platform, Smartclip), Mufadal Jiwaji (ShareTheMeal/UN World Food Programme), Katja Brandt (Mindshare)
Switching on connected TV: what value can ad-supported content offer media owners and advertisers?
Read More
WL
Marketing
Seminar 6
Sonja Knab (BurdaForward Advertising GmbH), Kolja Kleist (BurdaForward Advertising GmbH)
How to Brand & Sell with Content Marketing – Wir betrachten Publishing ganzheitlich
Read More
S
Marketing
Seminar 5
Katja Albrecht (ecx.io - an IBM Company)
‘Generation Z’ – Address the right target group despite digital oversupply
Read More
S
Media
Seminar 3
Daniel Pölkemann (Media Impact GmbH & Co. KG)
eSports – where gameplay fills screens and stadiums
Read More
S
 
Start-up Village 1
Dmitry Gaiduk (CoolTool)
The New Way to Get Reliable Consumer Insights Quickly and Easily
Read More
SV
Media
Seminar 4
Ilhan Zengin (ShowHeroes GmbH), Sophia v. Ingersleben (Viessmann Group VC/O GmbH)
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
Read More
S
Marketing
Seminar 2
Jenny Görlich (OWM - Organisation Werbungtreibende im Markenverband), Lisa-Charlotte Wolter (Hamburg Media School), Martina Vollbehr (pilot Hamburg), Thorsten Müller (Reckitt Benckiser Deutschland GmbH)
Next Level KPIs – measure what matters // Inspirationen für eine qualifizierte Erfolgsmessung von Kampagnen
Read More
S
Technology
Seminar 1
Peter Dräger (GREY Shopper), Jens Krüger (Kantar Deutschland GmbH), Kathrin Kauk (Telefónica Germany NEXT GmbH), Mario Klütsch (Barilla Deutschland GmbH), Tobias Zeit (DocMorris – Die Apotheke)
Sales Activation: Wer langweilig ist hat ausgedient!
Read More
S
 
World of Agencies
Mario Widmann (Echte Liebe - Programmatic Marketing Agency)
Holistic Data Driven Marketing
Read More
WA
 
Start-up Village 1
Marcel Leeman (webtexttool)
High conversion content can be easily predicted
Read More
SV
 
Start-up Village 1
PAUSE
Read More
SV
Future
Experience Stage
Moran Cerf (Neuroscience & Business, Kellogg School of Management, Northwestern University)
Hacking the Consumer’s Brain
Read More
ES
 
Start-up Village 2
PAUSE
Read More
SV
Technology
Debate Stage
Andrea Ward (Magento)
Driving Growth Through Experience Driven Commerce
Read More
DS
 
Start-up Village 1
Unilever Foundry Start-up Hatch
Read More
SV
Business
Speakers’ Forum
Chibuike Goodnews (Dochase Adx)
Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets
Read More
SF
 
Start-up Village 2
Horst Fuchs (Chatvisor GmbH)
How to redefine Customer Engagement?
Read More
SV
 
World of Agencies
Sebastian Kostal (Digitale Marken by :kostal design GmbH & Co. KG)
CMS Web2Grow: Mehr Content, weniger Management
Read More
WA
 
Start-up Village 2
Benjamin Hansz (Simplaex)
Bridging the Trust-Gap between Supply and Demand
Read More
SV
Media
Debate Stage
Sarah Mansfield (Unilever), Phuong Nguyen (eBay), Ali Nehme (Publicis Media), Vanessa Hartley (Google), Scott Hannan (Pinterest)
Power Package: Media meets Commerce
Read More
DS
 
World of Agencies
Lucas von Cranach (ONEFOOTBALL), Anna-Beeke Gretemeier (STERN/NEON), Lauro aka Strikers, Lukas Adamis (MINDSHARE)
Millenials erreicht man nur in social media! NOT!
Read More
WA
Media
Seminar 3
Susanne Thompson (Google Germany), Julius Schröder (Google Germany)
Timing is Everything: 5 Critical Success Factors for Driving Growth with Today’s Mobile Consumer
Read More
S
Media
Seminar 2
Daniel Rieber (MMA Germany), Benedikt Schaumann (Nestlé Wagner GmbH), Matthias Maurer (LA RED), Andreas Rau (Facebook Germany GmbH), Marianne Bullwinkel (Snap Inc.)
MMA Germany – How to win the mobile video creativity challenge
Read More
S
Business
Seminar 4
Thomas Richter (T-Systems Multimedia Solutions GmbH), Kathrin Friedrich (T-Systems Multimedia Solutions GmbH)
DSGVO – mehr Vorteile als Nachteile. Vertrauen und Privatsphäre als Kernelemente moderner Markenkommunikation
Read More
S
Technology
Speakers’ Forum
Jens-Michael Blümel (TWT Digital Group GmbH)
Omnichannel war gestern. Ist Unified Commerce das nächste große Ding?
Read More
SF
Marketing
Seminar 7
Benjamin Prause (Yext), Jeffrey K. Rohrs (Yext)
Reviews, Voice and local search… and further fundamental changes in Consumer Behaviour
Read More
S
Technology
Seminar 6
Stephan Jäckel (emetriq GmbH)
Data Deep Dive: Wie Daten im Programmatic Advertising nutzbringend eingesetzt werden.
Read More
S
Technology
Seminar 8
Daniel Knapp (IHS Markit), Pierre Gauthier (NewBase & Adbase France / IAB France), David Goddard (BBC Advertising), Matt Simpson (Omnicom Media Group EMEA), Simon Halstead (IAB Europe / Oath), Gerhard Louw (Deutsche Telekom), Leon Siotis (SpotX (RTL Group))
Programmatic Advertising in Europe: latest trends, attitudes and growth drivers
Read More
S
Technology
Seminar 1
Blundstone Osterberger (C3 Creative Code and Content GmbH), Katharina Friederike Titz (Adobe), Thomas Scheffler (digitalSTROM AG), Andreas W. Ditze (tripuls media innovations GmbH), Christopher Reher (Plattform 161)
Vom gefühlten und geführten Willen – Marketing in der Data Economy
Read More
S
 
Start-up Village 2
Christoph Hennig (MOINsure GmbH (hepster))
Insurance makes you sexy – digitale Versicherungslösungen als exklusive Mehrwerte im E-Commerce
Read More
SV
 
Start-up Village 2
Eric Peyrelongue (COOKEYPATH)
ADVANCED ATTRIBUTION MODELLING: DECIPHER YOUR CUSTOMER JOURNEY TO BOOST YOUR ROAS
Read More
SV
 
TV-Studio
David Weinberger (Berkman Klein Center for Internet & Society, Harvard University)
David Weinberger (Bestselling-Author & Researcher, Harvard University)
Read More
TV
Business
Experience Stage
Nils Stamm (Telekom), Daniel Krauss (FlixMobility), Christian Strobl (Hackerbay), Olcay Buyan (RED BEE MEDIA (part of Ericsson)), Giles Rhys Jones (what3words)
Enabling Hacker Culture for True Innovation
Read More
ES
 
Start-up Village 2
Andreas Stoll (Stoerkens GmbH)
Storytelling im Content Marketing
Read More
SV
Future
Work Lab 1
Christian Wehner (SAP)
INNOVATION WORKSHOP: Think new. Transform now.
Read More
WL
 
World of Agencies
Suzanne Jansen (Artefact), Lasse Hoffmann (metapeople)
How to successfully apply data & AI in the marketing value chain
Read More
WA
Technology
Speakers’ Forum
Astrid Mehrtens-Haupt (Cogeco Peer 1)
Journey to the Cloud
Read More
SF
Technology
Work Lab 2
Holger Laube (Kantar Deutschland GmbH), Andy Gallagher (Kantar Germany)
Let’s discuss closed-loop digital marketing with programmatic mindset targeting & measurement
Read More
WL
 
Start-up Village 2
Stefan Bures (metoda GmbH)
The rise of Amazon as the most relevant Performance Marketing channel for Brands
Read More
SV
 
Start-up Village 1
PAUSE
Read More
SV
Business
Congress Stage
Philipp Schindler (Google), Tanit Koch
Europe’s digital transformation – what would Google do? – Fireside Chat with Philipp Schindler
Read More
CS
 
Start-up Village 2
PAUSE
Read More
SV
Technology
Debate Stage
Nikki Mendonça (Accenture Interactive Operations), Jonathan Epstein (Sentient), Axel Steinman (Microsoft Advertising)
Battling the Behemoths: Can AI Level the Playing Field?
Read More
DS
 
TV-Studio
Jim Egan (BBC Global News)
Jim Egan (CEO, BBC Global News)
Read More
TV
 
Start-up Village 1
Jens Jokschat (PrimeUp GmbH)
Amazon PPC & AMS: 5 Strategien, mit denen PPC-Profis jeden Wettbewerber abhängen.
Read More
SV
 
Start-up Village 2
Unilever Foundry Start-up Hatch
Read More
SV
Media
Experience Stage
Michael Hartwig (Yext), Mark Wächter (MMA Germany), Jannika Bock (Google), Felix Jahn (PUMA)
The Value of Mobile Data: Brand Marketing in the Smartphone Age
Read More
ES
Marketing
Seminar 2
Phillip Böndel (BUTTER. GmbH), Arne Brekenfeld (Meta Design), Maik Hofmann (hauser lacour Kommunikationsgestaltung GmbH)
Marke im digitalen Zeitalter – Basis oder Ballast?
Read More
S
Technology
Seminar 4
Ilka Voss (OTTO GmbH & Co KG), Jörg Klekamp (ADITION technologies AG)
Wie OTTO Programmatic Marketing zur Erfolgsgeschichte macht
Read More
S
Marketing
Seminar 7
Falk Zimmermann (MessengerPeople GmbH (WhatsBroadcast))
The 3 C’s of Professional Messenger Communication: Content, Chats & Chatbots
Read More
S
Technology
Seminar 8
Wenzel Drechsler (United Internet Media GmbH), Benedikt Schmitt-Homann (United Internet Media GmbH)
Bye, bye Cookie, welcome ID – Roadmap to ID-based Quality Advertising & Publishing
Read More
S
Marketing
Speakers’ Forum
Laricea Roman-Halliday (The Specialist Works)
Influencers – The Force Awakens
Read More
SF
Marketing
Seminar 5
Josef Springl (Facebook)
Bring Your Business Story to Life with Instagram Stories
Read More
S
Marketing
Seminar 6
Kevin Edwards (Awin AG)
Accountable and transparent: how affiliate marketing is breaking the mould
Read More
S
Future
Seminar 3
Jan Luley (mobile.de GmbH), Sofia Hansen (Autohaus Brass Vertriebs GmbH & Co. KG)
How to easily combine campaign performance, ad creation and geo-targeting with the mobile.de Motors Marketing Suite
Read More
S
 
Start-up Village 1
Tobias Knobl (Mailbutler GmbH)
Signature Marketing – Convert your daily business emails to a powerful marketing tool.
Read More
SV
Technology
Seminar 1
Alexander Zerdick (Google Germany), Clemens Kirschke (Otto GmbH & Co KG), Sascha Pallenberg (Daimler AG), Achim Himmelreich (Capgemini), Oliver Bohl (KfW), Silvia Zaharia (Hochschule Niederrhein)
Conversational Commerce
Read More
S
 
World of Agencies
Timo von Focht (Commanders Act)
5 to ePrivacy – why being prepared now is essential
Read More
WA
 
Start-up Village 1
Brian Handrigan (Advocado)
Winning the battle of the Micro-Moment!
Read More
SV
Future
Congress Stage
Gabe Greenberg (GABBCON), Adam Helfgott (Madhive), Jonathan Steuer (Omnicom)
Blockchain in Action – Hype No More
Read More
CS
Business
Debate Stage
Aljoscha Höhn (BVDW)
Challenge Award 2018
Read More
DS
 
TV-Studio
Matthias Wahl (BVDW)
Matthias Wahl (President, BVDW)
Read More
TV
 
Start-up Village 1
Sophie Eom (Adriel)
3 Mind-Blowing Ways AI is Disrupting Digital Marketing
Read More
SV
Marketing
Speakers’ Forum
Arthur Wetzel (24translate Deutschland GmbH & Co. KG)
Language Neutrality in International Marketing – How Technology Reduces Time-To- Market
Read More
SF
Technology
Experience Stage
Oliver Hülse (Integral Ad Science (IAS)), Christian Henschel (Adjust), Pan Katsukis (Remerge)
Hidden champions? What role are playing German Tech Companies in the Global Market of Digital Advertisement
Read More
ES
 
Start-up Village 1
André Åslund (Vorwärts GmbH)
Datengetriebene Amazon-Optimierung: Potenzial erkennen & Mediabudget effizient einsetzen
Read More
SV
Future
Congress Stage
Suresh Vittal (Adobe)
Don’t Fight It: Embrace the Power of New Behavior and Technology
Read More
CS
 
TV-Studio
Albrecht Behmel
Albrecht Behmel (Künstler)
Read More
TV
 
Start-up Village 1
Joe Root (Permutive)
Scale unlocks new data-driven revenue
Read More
SV
Marketing
Seminar 5
Manuel Hinz (CrossEngage), Markus Wübben (CrossEngage)
Marketing & CRM Trends 2018 – Building Customer Relationships Through the Right Moments
Read More
S
Media
Seminar 3
Denis Dautaj (Google Germany), Michaela Woloszczak (Google Germany)
Smarter Search Advertising powered by Machine Learning
Read More
S
Future
Seminar 2
Jana Meron (Insider, Inc.), Oded Noy (ZEFR), Ari Paparo (Beeswax), Nick Manning (MediaLink), Jon Block (Amobee), Ari Lewine (TripleLift)
The Technology of Storytelling: Ad Tech’s Resurgence
Read More
S
Marketing
Congress Stage
Dörte Spengler-Ahrens (Jung von Matt/SAGA), Eco Moliterno (Accenture Interactive), Jason Romeyko (Serviceplan), Javier Campopiano (FCB Mexico), Jeff Kling (Fallon)
Redefining Bravery: The Global Perspective
Read More
CS
 
World of Agencies
Daniel Köthe (Talkwalker Sarl)
Daten gewinnen Agency Pitches? Warum ein Monitoring-Tool in jede Pitch-Vorbereitung gehört.
Read More
WA
 
Start-up Village 2
PAUSE
Read More
SV
Marketing
Seminar 4
Frank Vogel (G+J e|MS), Kay Schneemann (G+J e|MS)
Von Native über digitale AdSpecials zu Influencern und Data – was wirkt besser?
Read More
S
Technology
Speakers’ Forum
Lindsay McEwan (Tealium)
Will government policies get in the way of data heralding the onset of the fourth industrial revolution?
Read More
SF
Media
Seminar 8
Marius Rausch (AppNexus), Matthias Schenk (RMS GmbH & Co. KG)
“Addressing the Unaddressable”: Einblicke in die datengetriebene Zukunft
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S
Marketing
Work Lab 1
Reto Graf (SendinBlue)
Marketing Automation – So konvertieren Sie Website-Besucher zu Kunden!
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WL
Technology
Seminar 6
Karsten Stokking, Dave Reed
How to Use AI to Make Campaigns that People Love
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S
Technology
Work Lab 2
Nicolas Leroux (Critizr)
Driving customer experience where it matters – at the local level
Read More
WL
Technology
Seminar 1
Frederik Richter (Stiftung Datenschutz), Sven Bornemann (European netID Foundation), Susanne Stollhoff (Axel Springer SE), Susan Wegner (Deutsche Telekom), Christoph Bauer (eprivacy GmbH)
Digitale Wirtschaft zwischen Datenschutz und ePrivacy
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S
 
Start-up Village 2
Hugo Ribeiro (Magik Book)
Paper catalogues are not dead
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SV
Media
Experience Stage
Winston Binch (Deutsch), Marco Bertozzi (Spotify), Adam Skalak (Nestlé), Manfred Klaus (Plan.Net Gruppe für digitale Kommunikation GmbH & Co.KG)
Voice First – How Voice Affects your Future Brand
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ES
 
TV-Studio
Florian Haller (Serviceplan Group)
Florian Haller (CEO, Serviceplan Gruppe)
Read More
TV
 
Start-up Village 2
Aditya Bhelande (YuktaMedia LLP)
Leveraging Enterprise Ad & Revenue Operations Platform for Managing Digital Media Business
Read More
SV
 
World of Agencies
Mike Shaw (Dataxu)
The role of the media buyer in 2019
Read More
WA
Technology
Debate Stage
Rasmus Giese (United Internet Media), Maike Abel (Nestlé Deutschland), Oliver Vesper (Smartclip & SpotX), Melanie Hughes (Vogelbacher) (Q division), Bernd Fauser (Google), Lothar Prison (Publicis Media)
The State of Programmatic: Who has got the power in the magic triangle?
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DS
 
TV-Studio
Martin Wezowski (SAP Chief Innovation Office)
Martin Wezowski (Chief Designer & Futurist, SAP)
Read More
TV
Media
Congress Stage
Neal Mohan (Google), Meghan Davis (Johnson & Johnson), Ingrid Nilsen
How Consumer Choice has Changed the Video Landscape
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CS
Future
Experience Stage
Raphaël Gindrat (Bestmile), Gabriele Semino (WARR Hyperloop), Stephan Giesler (Continental AG), Marcus Casey (BMW), Sarah Lee (Deutsche Bahn Digital Ventures GmbH)
Experiencing the Future of Mobility: Great Expectations for Innovation and Commerce
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ES
Marketing
Seminar 3
Julia Oppelt (marconomy - Vogel Communications Group GmbH & CO KG), Uwe Seebacher (ANDRITZ AG), Fabian Benkert (Vogel Communications Group GmbH & CO KG), Stefan Schulz (Brady GmbH)
Influencer Marketing im B2B – wie B2B Unternehmen Influencer erfolgreich in der Customer Communication einsetzen können
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S
Marketing
Speakers’ Forum
Benedikt Böckenförde (Visual Statements GmbH)
Der Millennial-Code: Wie Werbung in sozialen Netzwerken funktioniert
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SF
Technology
Seminar 5
Dave Yovanno (Impact)
How to Create Pure Actionable Data and Avoid a Data Frankenstein Monster
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S
Technology
Seminar 8
Jonathan Cherki (ContentSquare)
Data is the New Brand
Read More
S
Technology
Seminar 6
Moritz Kisselbach (mo'web research)
How to conduct good online surveys
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S
Marketing
Seminar 2
Jonathan Lewis (Teads Studio), Caroline Hugonenc (Teads)
The Power of Interactivity for Online Campaigns
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S
Marketing
Seminar 7
Scott Gifis (AdRoll)
Measuring Marketing Impact: How to win over your CFO and influence your Board
Read More
S
Technology
Seminar 4
Link Walls (ChannelAdvisor)
The State of E-Commerce in 2018 – An Essential Industry Update for Retailers and Brands
Read More
S
Future
Seminar 1
Wolfgang Faisst (SAP SE), Andrea Timmesfeld (Generali Deutschland AG), Lorena Jaume-Palasí (AlgorithmWatch), Jens Redmer (Google Inc), Ingo Notthoff (T-Systems Multimedia Solutions GmbH)
Ethische Regeln für Künstliche Intelligenz – Brauchen wir ein Algorithmen-Monitoring?
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S
Media
Debate Stage
Markus Frank (Oath), Uwe Storch (Ferrero), Carsten Schwecke (Media Impact GmbH & Co.KG), Katja Brandt (Mindshare), Björn Kaspring (agof e.V.)
How to Stop Budget Squandering?
Read More
DS
 
TV-Studio
Wally Brill (Google)
Wally Brill (Head Of Conversation Design Advocacy & Education, Google)
Read More
TV
Marketing
Congress Stage
Philipp Markmann (L'Oréal Deutschland), Tim Alexander (Deutsche Bank), Florian Haller (Serviceplan Group), Kirsten Brückner (Mobile.de)
The next Mission in Marketing
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CS
Marketing
Speakers’ Forum
Jana Fiaccola (Quisma GmbH)
Amazon meets Webshop – Wie gehen Retail Media und Individualität zusammen?
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SF
Marketing
Experience Stage
Brett Zucker (Monotype), Jose de Cabo (Olapic), Bernhard Schmidt (Thomas Sabo), Julia Peglow (diary of the digital age)
Trust, Credibility and Authenticity in an Anti-Ad World
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ES
Marketing
Debate Stage
Tim Ringel (Reprise Digital), Jocelyn Lee (Deloitte Digital/Heat), Ben Wood (Facebook), Angela Solk (Spotify)
Breaking the Traditional Agency Silos: Changing the Work in the Digital Economy
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DS
Marketing
TV-Studio
Eco Moliterno (Accenture Interactive)
Eco Moliterno (Art Director, Accenture)
Read More
TV
Business
Congress Stage
Shelley Zalis (The Female Quotient), Jennifer Whelan (Criteo), Alicia Hatch (Deloitte Digital), Saskia Steinacker (Bayer)
Diversity does not stop with gender
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CS
Marketing
Experience Stage
Friedrich Liechtenstein
Join me on the Rollercoster
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ES
Business
Debate Stage
Dorothee Bär (Beauftragte der Bundesregierung für Digitalisierung), Hans-Christian Boos (arago AG)
Wie digital denkt Deutschland?
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DS
Technology
Debate Stage
Jan Oetjen (1&1 Mail & Media Applications), Townsend Feehan (IAB Europe), Armand Heslot (CNIL (Commission nationale de l'informatique et des libertés)), Julia Shullman (AppNexus), Bethan Crockett (GroupM)
Taking stock – the impact of Europe’s new data protection rules four months on
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DS
Future
Experience Stage
Sabine Seymour (SUPA)
Tokenizing your Body
Read More
ES
Marketing
Seminar 1
Björn Kaspring (Ströer Digital Media GmbH), Philipp von Hilgers (Meetrics GmbH), Uwe Storch (Organisation Werbungtreibende im Markenverband (OWM)), Franziska John (The Adex), Karin Libowitzky (Vizeum)
Qualität – die (neue) Benchmark für Vertrauen.
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S
Technology
Seminar 3
Annika Weckner (Google Germany), Dorina Leititis (Google Germany)
Display Advertising driven by Machine Learning
Read More
S
 
Start-up Village 1
Nacho Rodes (Spaceboost SL)
The impact of artificial intelligence on search advertising
Read More
SV
Business
Work Lab 1
Charlotte Olsen (Siteimprove GmbH)
GDPR – How to be in control in the digital jungle
Read More
WL
Technology
Speakers’ Forum
Sören Stamer (CoreMedia AG)
The “insane” business case: Why brand CFOs love uniting brand and commerce sites
Read More
SF
 
Start-up Village 2
Mihail Berlant (iamhero inc.)
AI in der HR
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SV
Technology
Seminar 8
Rolf Küppers (microm GmbH), Christoph Schleer (Sinus-Institut)
Gesteigerte User Experience unter Berücksichtigung von Markenerlebnis und Produktdesign im digitalen Kontext
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S
Marketing
Seminar 6
Bernard Domenichini (ARD-Werbung SALES & SERVICES GmbH), Christoph Arras (AS&S Radio GmbH)
The Power of Podcast – Wirkungsstudie zur Konzeption erfolgreicher Podcast-Werbung!
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S
Technology
Seminar 5
Matthias Scharpe (Mindlab Solutions GmbH)
Digital Analytics im Recruiting-Prozess – So verbessern Sie Ihr Personalmarketing
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S
Marketing
Seminar 7
Robert Levenhagen (InfluencerDB), Jan Erik Kruse (ASICS), Annika Förster (LVMH Parfums & Kosmetik Deutschland GmbH), Anna Ivaniuk (Global Savings Group)
Influencer Marketing Success Stories for Every Stage in the Marketing Funnel
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S
 
Start-up Village 1
Timo Beck (Social Ads)
INFLUENCER MARKETING MEETS MODERN MEDIA ADVERTISING
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SV
Marketing
Congress Stage
Peter Sellis (Snap)
Snap Inc. is a camera company
Read More
CS
 
Start-up Village 2
Julian Jost (printmate GmbH)
Verpackung im Onlinehandel – Bist du ein Amazon oder Zalando?
Read More
SV
Technology
Experience Stage
Ben Plomion (GumGum), Billy Seabrook (IBM iX), James Cooper (Adweek), Kaustav Bhattacharya (R/GA)
Empowering Vizualisation: AI in Design and Creativity
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ES
Marketing
Motion Stage
Margret Knitter (SKW Schwarz Rechtsanwälte), Jo Farmer (Lewis Silkin LLP)
SKW Schwarz presents Labelling in Influencer Marketing: Best Practice in Germany and the UK for Campaigns on the right Side of the Law
Read More
MS
 
Start-up Village 1
Oksana Khomutova (InterPromo UG)
Combin – Manage and Grow Your Instagram Safely and Organically
Read More
SV
 
Start-up Village 2
Dirk Franzke (expertmatch GmbH)
Wie IT-Freelancer den Fachkräftemangel in Unternehmen beheben können
Read More
SV
 
Start-up Village 1
Marcus Wille (adbonitas GmbH)
AI-powered Risk-as-a-Service
Read More
SV
 
Start-up Village 2
Lukas Best (Streamdust.tv)
Monetarisierung von Livestreams via Pay-per-view – Strategien und Beispiele aus TV und Internet
Read More
SV
Media
Speakers’ Forum
Alexander Käppler (diconium digital solutions GmbH)
Sprach Assistenten – Skills als Produkte für die Customer Journey der Zukunft. Eher ein Gimmick oder doch die Perspektive?
Read More
SF
 
TV-Studio
Nico Rosberg (Formula 1)
Nico Rosberg (Influencer & Former F1 Worldchampion)
Read More
TV
Business
Congress Stage
Michael E. Kassan (MediaLink), Arthur Sadoun (Publicis)
Reinventing the Industry with AI and Creativity at the Core
Read More
CS
 
Start-up Village 1
Khaleeq Aziz (Symanto Research GmbH Co KG)
Provide the deepest understanding of customers through psychology driven AI
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SV
 
Start-up Village 2
Gunnar Kihl (Nordic Data Resources AS)
Full-Reach Consumer Classification Data for Global Online marketers
Read More
SV
Media
Experience Stage
Andrew Mendoza (Inception - VR, AR, XR), Rolf Illenberger (Viond), Julie Shumaker (Unity Technologies), Stephan Heininger (Telekom Deutschland), Kristian Costa-Zahn (EndemolShine Beyond)
VR/AR/MR/XR: Where is the money?
Read More
ES
 
Start-up Village 1
PAUSE
Read More
SV
 
Start-up Village 2
PAUSE
Read More
SV
Technology
Debate Stage
Florian Adamski (OMD Worldwide), Mark Grether (Sizmek)
Driving Global Business: Act global – understand local
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DS
Media
Seminar 2
Jannik Krone (Lovoo), Daniel Rieber (MMA Germany), Arndt Groth (Smaato), Marius Neumann (Wetter.com), Dirk Barmscheidt (Brantalist)
MMA Germany – GDPR: Learnings and best practices for mobile marketing
Read More
S
 
Start-up Village 1
Fabrizio Barbarossa (White Rabbit Srl)
Self Driven E-Commerce: How Machine Learning develop Business on Line (cases)
Read More
SV
Media
Seminar 3
Aleksandr Kharitoshin (Roxot), Michael Bjork (Roxot), Veronika Karaeva (Roxot)
Envisioning The New Era For Digital Publishers: Applying Data To Boost Ad Revenue
Read More
S
Marketing
Seminar 6
Oliver Reinke (AZ Direct GmbH), Marco Kersch (AZ Direct GmbH)
CRM-Onboarding – Bestandskunden effektiv über digitale Plattformen (re)aktivieren
Read More
S
 
Start-up Village 2
NRW-Medien-Pitch
Read More
SV
 
World of Agencies
Daniel John Riedl (Wavemaker)
Welcome
Read More
WA
Technology
Seminar 8
Carsten Diepenbrock (Acxiom Deutschland GmbH), Sachiko Scheuing (Acxiom), Christian Färber (Acxiom Deutschland GmbH)
Customer Journey richtig gestalten – Methoden und Cases im People-Based Marketing
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S
Marketing
Seminar 4
Ben Williams (eyeo GmbH), Till Faida (eyeo GmbH)
Circumventing Ad Blockers: It’s a Bad Idea
Read More
S
Marketing
Seminar 1
Matthias Wesselmann (FischerAppelt AG), Sabine Wegele (Nayoki GmbH), Ingo Kahnt (Perfomics GmbH), Sepita Ansari Pir Seraei (Catbird Seat GmbH)
Content Marketing – Fokussiert zum Erfolg
Read More
S
 
TV-Studio
Purna Virji (Microsoft)
Purna Virji (Senior Manager of Global Engagement, Microsoft)
Read More
TV
 
World of Agencies
Daniel Horzetzky (BRANDKIZZ STUDIOS), Juliane Sydow (Axel Springer Brand Studio), Dominik Frings (Plan.net), Florian Heister (Quantum)
PANEL – Native Advertising – zukünftiger Media Channel No.1?
Read More
WA
 
Start-up Village 1
Josua Waghubinger (Triclap GmbH)
Real-life games in a digital world.
Read More
SV
Future
Experience Stage
Hendrik Hey (Welt der Wunder TV), Karin Libowitzky (Vizeum), Christof Baron (Sanofi-Aventis Deutschland GmbH), Tina Beuchler (OWM), Thomas Müller (FJORD)
A new Take on Transparency: How the Blockchain is providing Value in the Media Business
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ES
 
Start-up Village 1
Simon Piontek (ConversionRocket GmbH)
50 % mehr Kunden für Ihre Webseite / Onlineshop
Read More
SV
Media
Debate Stage
Natan Edelsburg (Muck Rack/Shorty Awards), Soumya Sriraman (BritBox), Jörg Richartz (Telekom Deutschland), Bernarda Duarte (Roku), Ben Reininger (DAZN)
The Streaming Battle: How to directly connect with the viewer
Read More
DS
 
TV-Studio
Dominik Matyka (Koelnmesse DMEXCO), Gerald Böse (Koelnmesse), Philipp Hilbig (Koelnmesse GmbH)
Gerald Böse, Dr. Domink Matyka, Philipp Hilbig (Directors DMEXCO & Kölnmesse)
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TV
 
Start-up Village 1
Tao Bauer (Mailtastic / NETSTAG GmbH)
Ungenutzt und unterschätzt. So verwandeln Sie Ihre E-Mail-Signaturen in ein mächtiges Marketing-Tool
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SV
Media
Work Lab 2
Fabienne Schattner (L'Oréal Deutschland), Ryan Harrison (Brandwatch), Stephan Naumann (L'Oréal Deutschland)
From Insights to Action – Social Data – Tipps für eine erfolgreiche Unternehmensstrategie
Read More
WL
Marketing
Work Lab 1
Guy Hanson (Return Path), Sebastian Kluth (Return Path)
The Effectiveness of Email Campaigns leveraging the Customer Lifecycle
Read More
WL
Media
Speakers’ Forum
Michael Kohlfürst MBA CMC (PromoMasters Online Marketing Ges.m.b.H.)
Be a King on XING & LinkedIn
Read More
SF
 
World of Agencies
Sebastian Kostal (Digitale Marken by :kostal design GmbH & Co. KG)
CMS Web2Grow: Mehr Content, weniger Management
Read More
WA
 
Start-up Village 1
Coen Olde Olthof (Alpha.One)
Eye tracking with Neural Nets: 10X better
Read More
SV
Business
Debate Stage
Pia Frey (Opinary)
The DMEXCO & Unilever Foundry Start-up Hatch
Read More
DS
Media
Experience Stage
Robbie Douek (RFRSH Entertainment), Paul Keuter (Hertha BSC), Sumi Chumpuree-Reyntjes (Twitch), Jens Taubert (BONJWA), Christine Schröder-Schönberg (Deutsche Post DHL Group)
eSports: How new forms of audience engagement are disrupting the sports industry
Read More
ES
 
TV-Studio
Florian Adamski (OMD Worldwide)
Florian Adamski (Global CEO, OMD)
Read More
TV
Media
Seminar 3
Torsten Mueller-Klockmann (Facebook), Jin Choi (Facebook)
It’s A Great Day to Video: Driving Impact with Facebook Video Ads
Read More
S
 
World of Agencies
Rolf Illenberger (Viond), Miki Devic (doyodu), Daniel John Riedl (Wavemaker)
PANEL – VR Trends – Immersive Marketing für emotionale Markenerlebnisse
Read More
WA
 
Start-up Village 1
PAUSE
Read More
SV
Technology
Seminar 8
Nick Morley (Integral Ad Science)
Is your brand safe? – Protecting your digital investment in the age of unsafe content
Read More
S
Marketing
Speakers’ Forum
Tobias Meyerhoff (Monotype)
Erweitern Sie das Markenerlebnis mit Augmented Reality: Was Marken jetzt wissen müssen
Read More
SF
Technology
Seminar 4
Manu Mathew (Nielsen Visual IQ)
Marketing Effectiveness: How The Economist Proved the Power of Marketing
Read More
S
Technology
Seminar 7
Nicolas Meriel (Swisscom AG), Klaus Völk (webalyse)
Automatic personalization and AI in Action @ Swisscom. Ideas & Results.
Read More
S
Marketing
Seminar 5
Thibaut MUNIER (numberly), Noorin VIRANI (L'Oréal)
Is CRM the future of media? Explore L’Oréal’s CRM strategy
Read More
S
Technology
Seminar 2
Siamac Alexander Rahnavard (ECHTE LIEBE – Agentur für digitale Kommunikation UG), Sabrina Büchel (BurdaForward Advertising GmbH), Ulrich Hegge (AppNexus), Thomas Koch (TKD Media UG), Tim Lucas Riebensahm (Tchibo GmbH), Julian Simons (mediascale GmbH & Co. KG)
Programmatic Advertising: Im Spannungsfeld zwischen Media und Data
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S
Marketing
Seminar 1
Anke Herbener (Digital Changers GmbH), Robin Blase (Richtig Cool GmbH), Jo Marie Farwick (Überground GmbH), Caroline Schmitt (Parfümerie Douglas GmbH), Heiko Hebig
Influencer Marketing macht Marken kaputt!? Über den Sinn und Unsinn einer sich etablierenden Disziplin im digitalen Marketing
Read More
S
 
Start-up Village 1
Rodric Bark (SITU8ED)
Location-based marketing at scale with GDPR
Read More
SV
Marketing
Congress Stage
Alicia Hatch (Deloitte Digital), Blake Cahill (Royal Phillips)
Brave the seismic shift – The future of creative digital consultancy
Read More
CS
 
Start-up Village 1
Bastian Zühlke (Visarity Technologies GmbH)
RichMedia Ads 4.0 Revive Your Assets and Unleash Your Creativity in 3D
Read More
SV
Media
Experience Stage
Purna Virji (Microsoft)
Voice Search and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
Read More
ES
 
TV-Studio
Nikki Mendonça (Accenture Interactive Operations)
Nikki Mendonça (President, Accenture Interactive Operations)
Read More
TV
 
Start-up Village 1
Stephan Kinganamchira (heysite)
heysite! Free landing pages for everyone.
Read More
SV
 
Start-up Village 2
PAUSE
Read More
SV
Technology
Speakers’ Forum
Lina Santa Maria (Digital River GmbH)
Top 5 Conversion Killers and How to Beat Them
Read More
SF
Business
Debate Stage
Pia Frey (Opinary)
Startup Hatch – Last Year’s Winner – How is Opinary doing 12 months later?
Read More
DS
 
Start-up Village 1
Benjamin Dammertz (FoxBase GmbH)
The Future of B2B Sales: how to increase efficiency by 40%
Read More
SV
 
World of Agencies
Jens Jokschat (PrimeUp GmbH)
Warum Amazon zur Top-3 Ad Platform wird – und wie Ihre Brand schon heute profitieren kann!
Read More
WA
Marketing
Start-up Village 2
Marco Yshai Maddaloni (Coolix Ltd)
Turning Viewers Into Customers
Read More
SV
Marketing
Congress Stage
Rahmyn Kress (Henkel), Geoff Ramsey (eMarketer), Debora Koyama (Mondelez)
Future Skills in Brand Building: How to Transform into a Modern Marketing Department
Read More
CS
Business
Debate Stage
Startup Hatch – Prize Ceremony
Read More
DS
 
Start-up Village 1
Sebastian Brenner (CheMondis GmbH)
CheMondis – Digitizing sales in the Chemical industry.
Read More
SV
 
Start-up Village 2
Sarah Kübler (HitchOn GmbH)
Ist das eigentlich #Werbung? Influencer-Marketing im Kennzeichnungsdschungel
Read More
SV
Business
Debate Stage
Stephane Coruble (RTL AdConnect), Sabine Eckhardt (ProSiebenSat.1 Media), Vincent Flood (Video AdNews), Peter Kerckhoff (Telekom Deutschland), Paola Colombo (Publitalia ‘80)
The Age of Alliances: How European Media build powerful Collaborations to stay competitive
Read More
DS
Technology
Experience Stage
Melanie Cook (Hyper Island)
Augmented Intelligence: Where Man and Machine Make Magic
Read More
ES
Technology
Seminar 3
Reemda Tieben (Google Germany), Miriam Strasmann (Google Germany)
Leveraging 1st Party Data for Measurement & Attribution Decisions across Google Media
Read More
S
Marketing
Seminar 4
Gerrit Taaks (Unic GmbH), Tobias Schlömer (Liechtensteinische Landesbank)
Einzigartiger One Stop Shop in der Finanzwelt: Case Vorstellung der Liechtensteinischen Landesbank
Read More
S
 
Start-up Village 1
Christian Athen (odc by Liquid Labs GmbH)
Fulfillment as growth-boost for your eCommerce!
Read More
SV
Technology
Speakers’ Forum
Christian Stanke (Eprofessional GmbH)
Kalkulierter Datenverlust beim Einsatz eines Tagmanagers
Read More
SF
Marketing
Seminar 8
Thomas Speicher (denkwerk GmbH)
Klare Positionierung statt Werbefloskeln – Erfolgsfaktoren für Marken in der digitalen Welt.
Read More
S
 
Start-up Village 2
Gregor Wolf (Evergage GmbH)
Wie Textroboter die Spielregeln der Content-Produktion verändern
Read More
SV