BVDW Guided Tours

In 2017 as in the past, the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW), which is the conceptual and professional sponsor of dmexco, offered its exclusive guided tours. The 20 guided tours of dmexco, which offer visitors essential orientation for getting an overview of the exposition’s activities, began at the BVDW stand, which was located at the Entrance North. The tours, which are one hour long, were free of charge for trade visitors and focused on a variety of specialized themes and visits to the relevant exhibitors.


These were the topics of the BVDW Guided Tours 2017:

  • Content Marketing & Storytelling
  • Customer Journey
  • Data Economy
  • Digital Commerce
  • Digital Transformation
  • E-Mail
  • Internet of Things
  • Marketing Automation
  • Mobile
  • Audio
  • Performance Marketing (SEO, SEA)
  • Programmatic Advertising
  • Social Media
  • Video & Multiscreen