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...| Marketing/targeting | 24 hours | Facebook lidc I Marketing/Retargeting...

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Stories

111 results

How to reach your target group more individually with psychographic targeting

...Developing differentiated personas with psychographic targeting Psychographic targeting is therefore...

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Cookieless targeting: what’s it all about?

...targeting, and contextual targeting as effective tracking alternatives Collecting first-party...

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Online targeting: Why publishers need to gear up for the post-cookie era now

...focused online targeting, and no focused targeting means no demand....

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Generational marketing: targeting Gen Z, etc.

...explains why many companies are already targeting their marketing at...

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The message has to fit

...data on the success of good targeting In fact, users...

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Topics and Tracks

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Podcasts

7 results

CTV: Sven Hagemeier on the success model of Connected TV

...past,” says Sven Hagemeier. Further topics are: how target-group targeting...

DMEXCO podcast: AI & advertising – how tech is revolutionizing the agency world

...targeting and personalization In the podcast, we asked the agency...

Digital audio trends in the online media business

Kristian Meinken (pilot) and Matthias Schenk (RMS) talk with host...

Business models for publishers

...programmatic targeting. There are a variety of challenges involved in...

Tina Beuchler on the current state of play in digital marketing

2844 358 517 90 https://podcast.audiocon.de/file/9045ec6973ecb7deb58153db9ae30ef8ea2d7f8c.mp3 43 0 Alex Wunschel talks...

Resources

16 results

Guide to radio advertising – on the same wavelength as your target group

...The targeting possibilities are both precise and flexible at the...

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Connected TV: understanding its uniqueness and maximizing its potential

...fine-tune individual targeting and define target groups more precisely. As...

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Guide: new adtech tools and technologies

...targeting is among the pioneering adtech trends in programmatic advertising...

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State of DOOH: The trends advertisers need to know

...well as targeting and data solutions. Increased flexibility and agility...

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3 Trends in Mobile Advertising defining the course for 2019

...platform PubMatic. This is mainly due to the optimal targeting...

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Events

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Press

6 results

Media agencies recognize great potential in the area of retail media

...reporting and targeting options are also still too different to...

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The digital economy is increasing its focus on users, values and taking a stance

...cross-device targeting and contextual tagging via AI. We not only...

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Audi, Booking.com, Facebook, and Nestlé: the first set of top speakers for DMEXCO @home have been announced

...solutions related to cookieless targeting, content marketing, and e-commerce. In...

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DMEXCO @home launches a new digital platform

...targeting, social advertising, and AR marketing: our ‘Setting New Priorities’...

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DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy

...potential partners. In addition to topics such as cookieless targeting...

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